SEO Optimization

SEO optimization is a powerful tool for getting your web site noticed in the search engines which can benefit you incredibly when it comes to natural search engine rankings.

The way SEO optimization works is similar to the way in which an RSS feed can help your site gain exposure. Basically, a search engine spider downloads a page and stores it on the engine's server. Once the information is stored, another program (called an indexer) extracts information about the page such as the words in contains and where the words are located, and any links contained on the page. Each search engine uses its own algorithm to rank the pages it crawls. When someone uses a search engine to seek information, information is retrieved based on the information the spider found. By improving your page's search listings, more users will select your page from amongst their search results. People do … Read More

The Top Search Engine Optimization Tips That You Must Never Forget

You keep hearing about SEO but what is it really? SEO is actually an acronym that stands for search engine optimization. Search engine optimization is basically about doing all you can to make your site pleasing to the search engines so that you will rank as high as possible in their search results pages. The higher your rank, the better your chances that a potential customer will visit your site.

The idea behind SEO

SEO tips show that people intuitively click on the first few links they see (although most will click only the first one) in the results pages because these results are what would seem to be most credible. And if you're looking for information, would you not want to find the best source? SEO follows this idea but it only applies to organic search results. Sponsored results will also appear on top of the results pages but … Read More

Billable Rights of SEOs and Their Clients

  1. The SEO has a right to receive payment from the client for entire amount contracted. A contract is a contract is a contract. Do not try to weasel out of it.
  2. The SEO has a right not to have to justify to the client payment due in terms of actual time spent on account unless payment is based on an hourly fee. Package priced contract fees are due regardless of time spent provided work out in the contract is performed.
  3. The SEO has a right not to put the client's account on "hold" when requested. A contract is still a contract regardless of your financial situation, business restructuring, etc.
  4. The SEO has a right to charge the client for services that fall outside the scope of the contract. If additional work is requested, expect to pay for it.
  5. The SEO has a right to collect payment from the client on-time.
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Image Optimization for SEO – Best Practices

Quality content is the key to SEO success. Content doesn’t just mean your text contents. Images must be an integral part of your content strategy. At times, single images can be far more effective than your 1000 word blog post. It also helps you improve blog post quality and performance.

Images, Infographics, Videos and all other multimedia contents on your web page will help you in increasing the user engagement on your site and makes the visitors stay on your site for longer duration which helps in reducing the bounce rate.

Not just adding images to your contents, you should also optimize those images for better SEO performance. Optimization of images must be the one important aspect of your on-page SEO process.

If you are using images in your content, there are many aspects to be considered related to SEO.

Relevancy

Using images doesn’t mean that you should fill up … Read More

Social Media And SEO: The Things You Need To Know

In today's competitive market, businesses of all shapes and sizes are increasingly aware that online marketing provides fantastic opportunity for growth. With a well designed website, a perfectly executed message and brand pushing on a grand scale; there is no reason why even the smallest business is not able to make an impact.

Admittedly with some of the world's largest brands actively engaging within the online market, competitiveness can be daunting to say the least. After-all without a budget that matches that of a giant corporations, how can the small business owner realistically achieve success? The beauty of online marketing however lies in the fact that it is a powerful platform and the success is potentially available to all, whatever the budget.

Naturally there are some methods of online marketing that will require a plethora of marketing income, the prime culprit here being PPC. However there is another that, although … Read More

Blog Optimisation Made Easy

You have the intellect, the statistics, the passion, and the research, and it all shines through in your blog postings. However, blogs, like any other web page, are subject to the laws of search engine optimisation. It is especially important to optimise a corporate blog where more visitors mean more revenue. If you want your blog posts to appeal to as many people as possible then here are 8 essential guidelines to follow:

Make sure that your subjects are compelling
Though you may have the most highly researched content, you must make sure that you are blogging about what your audience wants to hear. The best blogs are the ones that solve the problems and discuss the issues that the audience wants, not necessarily the blog with the most facts about something boring.

Keyword research
Highly coveted keywords mean that people are actually searching for those terms. What better way … Read More

SEO – The Development of Page Ranking Algorithms

Google, which is the gold standard for all page-ranking systems (including PageRank as it is called by the industry) was started by two Stanford University Students – Sergey Brin and Larry Page (no pun intended.) These two students (now billionaires) invented the Google algorithm now known as PageRank.

All PageRank is really a formula, not unlike the FICO score that is used to calculate credit. Only in this case the formula takes in a lot of variables to see if a page is worthy of being included at the top of search engine rankings. This concept weighs a page's importance based upon the incoming links. In essence PageRank is a type of prediction, but one that can make a great deal of difference to the credibility of your business. It is the estimation of the likelihood that a given page will be reached by a web user who is randomly … Read More

Quality Content Is Still King in SEO More Than Ever

The online world is often evolving and advancing in technology. SEO is still vital as we all need our online presence to be in front of people searching for relevant keywords to our business.SEO seems to be getting more difficult to achieve, especially when search engines like Google keeps updating their algorithms and today, Google’s algorithms search out for what should be of the utmost quality, professionalism and organically authentic.

Gone are the days of keyword stuffing, article spinning and piling on any backlinks. If you think about it, anything that is published online should be of quality and value, that you yourself would prefer to find, which makes sense as it will in turn bring about the right response – the lead generating response that all of us are seeking.

Right from the start when setting up your website, the most important thing in matching these updates is making … Read More

5 Reasons Why SMB’s Should Use SEO

As the owner of a small or medium-sized business, you may be under the impression that “SEO” (Search Engine Optimisation) is just a fancy marketing term for big businesses and corporations. And you’re not alone – in a recent survey, it was found that while 56% of small businesses have their own websites, only 28% think about SEO.

The importance of SEO in this day and age could not be more prevalent. Neglecting to apply SEO strategies to your website may be as crippling for your business as locking your front doors. So what does SEO do? In a world where most consumers use search engines to find nearby companies, SEO is the difference between being visible or invisible. Here are 5 reasons why SMB’s should use SEO today.

1) Traffic Boost

The traffic going to your website is driven mainly by search engines. Simply putting up a website is … Read More

A SEO Firm Can Get Traffic To Your Website

As communication takes on new dimensions the advertisers and consumers have moved from the traditional mediums of print and television to the comparatively new medium of World Wide Web. Now more and more businesses are being conducted online and the ever increasing number of internet users creates a need for methods and means to bring the advertisers website into focus. The specialized knowledge of ensuring a website ranks high on the search engines and tops the popularity list of users is available only with a competent SEO firm. A SEO firm can expertly analyze the needs of a website and enhance the strengths while eliminating the weakness of the website. Planned strategies are drawn by a SEO firm to ensure the online site achieves the maximum exposure among the users.

Search engine optimization or SEO as we know it is the process of implementing various strategies to ensure a high … Read More