A career in SEO (search engine optimisation) certainly is a good career choice nowadays given the continued increase in the need for SEO experts.   Besides being in demand, a career in SEO is never boring as there’s always more to learn and new digital technologies coming into play.

There’s no doubt that the need for SEO professionals will increase as proper search engine optimisation (SEO) is now a necessity for any business and no longer a ‘nice-to-have’.

When opting for a career in SEO it’s important to always stay ahead of curve and to continually upskill yourself as this is a profession where you can quickly get left behind if you don’t keep on top of the latest technological advances and developments in SEO.

It’s an absolute must for any SEO professional to complete a SEO and digital marketing course and to complete refresher courses often as the craft of SEO is constantly changing and evolving.

What does a career in SEO involve?

A successful career in SEO often requires skill sets from a number of backgrounds, such as good interpersonal skills, writing skills, advertising knowledge and even some design skills. It’s also not uncommon for the requirement of programming skills and may even lean more towards a technical background. 

Needless to say, an SEO professional has to be an ‘all-rounder’ and not only show a keen understanding of how search engines work but to also specialise in other qualities that are needed in search engine optimisation.

Therefore, a career in SEO will involve, but is not limited to, the following areas of expertise:

• Website traffic analysis
• Website architecture
• Keyword research and optimal selection
• Keyword density and prominence
• Split testing and KPI’s
• On and off page optimisation
• Critical thinking
• Excellent writing skills
• Technical and programming 
• Research
• Backlink building
• Conversion rate analysis
• Marketing know-how

Getting started 

If you’re thinking of becoming an SEO professional you most probably already have some experience in digital marketing and a keen interest in all things ‘digital’.  However, to become a real SEO expert takes time.  

It’s a great idea to familiarise yourself in the massive area of SEO and this is a good starting point is to fully understand the real meaning of all things ‘SEO’, in other words, read all the latest blogs on search engine optimisation and make sure you stay informed.  Try out some of the many available SEO tools and get to know some of the basic SEO marketing ideas. Getting a firm understanding of all the SEO basics will give you a great foundation before completing a digital marketing and SEO course.

Traits of an SEO professional

Once you’ve gotten to grips with the SEO basics, it’s time to learn the necessary traits of an SEO professional and where you will fit in best.  There’s a saying that most digital marketing individuals should learn basic code and most coding specialist should learn some marketing skills – this way you’ll be well on your way to becoming an SEO professional.  

Both …

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It cannot be denied that there are bound to be slow times time for business, especially when market forces are not favoring the conditions that promote profitable market activity.

This is not surprising since there are a lot of factors that affect global economies such as inflation rates, currency fluctuations, international trading, and a whole lot more.

However, there are reasons not to downplay the capability of search engine optimization (SEO) to cushion the impacts of slow economic activity.

And things can even be promising for the SEO industry which can trickle down to any Sydney SEO agency in the process. Especially when the market sees the natural cycles of ups and downs in economies and the need to for the enhancement of marketing efforts have to double up to ensure market activity.

Double your marketing activity

While conventional wisdom dictates that minimizing costs during an economic slowdown may be a key priority, however, it does not deny the fact that businesses will have to close down or limit their business activities. 

Cutting down on marketing expenses could be a tempting proposition, however, such actions when done without the benefit of hindsight or careful planning could lead to catastrophic results and negatively impact your business.

Here’s why. Cutting down on your marketing expenses could hurt and even limit your exposure, which leads to reduced revenues.

What you need to do is to look at the bright side of the situation, where opportunities abound for lower advertising and marketing costs that are available. Make sure to take advantage of the situation and look around for any SEO agency in Sydney that can offer these.

Direct sales

Only a few businesses often engage in direct sales as they minimize their networking and marketing efforts. However, in order to thrive during such adversities, it is important that you need to take on a more direct approach to selling.

This is not about taking on high-pressure and aggressive efforts in selling rather focus on selling products by initiating more direct connections with your customer or sales network. 

Update and optimise your website to reflect how you can further provide more value to your network and ensuring that you continue to grow your extended networks through visibility and lead generation. Offer discounts, or add more value to your products. Your customers will not be able to resist your promotions especially when they feel more connected to your products.

Strengthen your relationships

Take advantage of the situation where people may be seeking you out for help in their marketing efforts. This is a good opportunity for you to help out in their time of need, especially when they feel helpless due to an economic slowdown.

Devise a system for generating referrals

This is an oft-ignored aspect of marketing that people often downplay or simply ignore, because referrals are not a guarantee that they will be getting a quality referral. 

Establishing a system for rewarding quality referrals can help increase the efforts to maximize exposure in the …

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