Many marketers or webmasters are too busy building inbound links to pay attention to some of the simple but effective SEO tactics. They are forgetting that on-page optimization are absolutely important in the overall SEO tactics. These are easy to implement and should be one of the first things any webmaster should perform with any new website.

Firstly, start off with your website Title Tag. This must be 64 characters or less in length. Any longer and it will be terminated abruptly or truncated and this will look very peculiar and strange in the search engine results.

The Title Tag of your website needs to tell people what your web page is about in such a way to entice web visitors to visit your site. It really should include a keyword or keyword phrase that is specific for the web page the Title Tag is on. Each and every web page on your website needs to have its own unique and descriptive Title Tag. Keep this in mind, it is important for SEO purposes.

Next factor to take note for on-page optimization are your Meta Keywords and Meta Description. These tell the search engine robots about the brief description and content of your website. They are not absolutely important to the search engines, as most of them will crawl and analyze your site to see what it is really all about. However, it is always good to include your keyword or keyword phrase in your Meta Keywords and Meta Description as well.

If you are placing adsense ads in your web pages, then these factors become important because without these meta tags in place, you will discover that your AdSense ads are not specifically targeted for your niche or theme.

The Meta Description typically appears in the search engine results after the Title Tag. In this 150 characters sentence, you have to attract web visitors to click through to your website. This sentence must be enticing, descriptive and to the point.

Your Meta Keywords and Meta Description should also be unique for each web page within your website.

Any images you may have on your website should include an ALT Tag description. These ALT Tags provide an alternative description for the those who are visually impaired. ALT Tags are looked at by the search engines and can get your images ranking well. Avoid attaching similar keyword to more than three ALT Tags per page for the various images, pictures or graphics. Adding ALT tags to your web pages indicate to the search engines that your website is related for those keywords.

Next, you should add your keyword in the Header 1 (H1) Tag on your web pages, which usually is the title of the web page. This also indicate to the search engine that your site is important for that keyword.

Your website will also rank better if you sprinkle your keyword or keyword phrases in the text of your web page. It should be between 2% to 3% of …

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Some people struggle with the taught of having to carry out SEO to make it work for them. Other just give up and just move on to something else and never take the steps to learn SEO.

This word SEO scares most people to death, and especially the ones who know little about and were to find the right information it. This is no private club for some big company or big time bloggers. SEO is just the simple way of marketing and those who chose to use it their advantage usually come out screaming I got more traffic.

Plus it comes down to where are you learning SEO from? Is it from some blogs that talk about this subject very heavily or is it coming from a free SEO eBook or something. These things play a big reason in whether or not its hard or not to learn how websites are ranked.

Once you apply yourself and really sit down and put in the time and efforts to why back linking is so important, and why quality is better than quantity. These things are extremely confusing to a newbie who thinks that writing everyday will gain them front page ranking which is far from the truth.

The old saying goes like this..which is if you give a man a fish then he will eat for a day … but if you teach him how to fish then he will eat for life. So this is pretty much saying the knowledge about SEO comes from within and finding the right information is a must to succeed.

If you can mange to learn how to market to thousands of people, then you will start to gain followers who will look up to you. Been found by the search engines is a A + because people who are searching are people who are looking for that particular information.

Your job is to learn how to place yourself in front of the consumer before that consumer finds someone else. Most SEO type companies work hard to get their clients website in the first position so they can reap the benefits.

So the question goes back is it or is it not hard to learn SEO marketing, and the answer is very simple and direct. Yes it is hard for the average person but its easy if you apply yourself and be willing to be open-minded about the process it takes to get on top of the search engines. …

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Website building is only the beginning when you want to run a successful online venture. Just as you would when you are building a business in the real brick-and-mortar world, establishing your niche online takes exceptional skills, constant monitoring and analysis, and continuous adjustments to suit the search engines as well as the changing trends.

Website building requires design, SEO, opt-in lists and so on. But it's a good idea in website building and promotion to also consider linking strategies.

Linking Strategy – An Integral Part Of Website Building Plan

There are many ways to use to get your website ranked as high as possible on the search engine result pages (SERPs). One among the most important is your linking strategy. In this method, you create enough high-quality content that other sites would want to link to your site to complete their knowledge base. In this manner, they would indirectly give you their vote, which says they believe your website is qualitative and trustworthy.

Here, making your website linking-worthy starts early in the website building strategy. You need to go beyond the description of benefits and features of your products / services. Doing only a listing of your products would not be too attractive for visitors who are not attracted to clinically commercial sites. Instead, pepper your site with in-depth searched articles, facts and up-to-date news that could be of interest to any visitor who stops by your page.

It is this focus on quality and diversity during the website building process that will serve you well in the long run. There is a lot of follow up action too, but the most important step is having a great website built in the first place.

Website Promotion Is A Continuous Process

Do not stop building links to your website. This is definitely one of the most important core website building and promotion functions. The more you have, the better ranked you will be. Remember, your competitors are building their links as well. Some of the best ways to keep the valuable links coming in are:

– Submission of articles to key directories such as Open Directory Project (dmoz.com), Yahoo Directory (dir.yahoo.com), About.com Business Directory, Business.com directory, etc.

– List your site to (your business) specialized directories / trade sites. You should always enlist the directories that cover your area of ​​interest – for example, education directories, finance directories and so on. Always ask for a link – free or paid. This link will be very valuable for your site ranking on search engines.

Remember, website building does not stop with the publishing of the site; you need a continuous process of refinement and promotion if you want runaway success. …

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