Some SEO practitioners today think of SEO as an unmoving industry that shows no change in terms of internal and technical processes. They also say that some SEO techniques that exist three years ago are still in use, regardless if these still help on optimization or not. In some cases, obsolese techniques that still exist are now coined as Black Hat techniques, which professional White Hats despise.
Expert writers, bloggers, and analysts on the Web have expressed their early predictions about the newest SEO methods that will continue to dominate the incoming year. These methods have been on top since 2010. However, people consider these predictions as nothing but the same predictions and techniques we use ever since this industry was born, concluding that SEO has no future in terms of method improvement.
On the other hand, a great flock of experts thinks that 'improvement' is SEO's strongest power to survive in the market. Some industries like PPC and MLM have stopped growing in terms of improving their internal processes to expand their niche, to the point that their method has earned negative popularity from people. Pyramid schemes, later coined as pyramid scams, had sprouted everywhere in the market and later lead to a massive network marketing business downfall. SEO, on the other hand, has taken a different route, and has improved because of its practitioners' incessant search for innovations.
Fueling the growth of SEO is the nonstop improvement of technology-driven businesses like mobile phones, social media sites, and other Web-related industries, for they play a big role on SEO's earlier methods. Having mentioned this, it clearly shows how SEO acts as an Internet and Web-centered business, that whatever positively happens on the Internet will benefit the industry. Moreover, as industries become reliant and dependent on the Web, competition swells up as companies vie for rankings, mainly, on search engines. This solidifies the idea that as long as industries depend on the Web, and as long as they put their faith on search engines as an alternative to costly traditional advertising, the SEO industry will never fail to improve.
Inside the SEO industry, independent and large-scale SEO companies vie for dominance as well, together with their respective SEO resellers and end clients. The healthy SEO market continues to grow and give birth to hundreds of new sub-industries like SEO Reselling, SEO web designers, SEO writers. It even paves way to theception of the ever-improving White Label SEO, SEO Reseller Packages , and Private Label SEO.
In this light, all experts who predicted SEO's death are now hibernating in a faraway land, and some hide under a pseudo-domain name to avoid the self-infected infamy. Moreover, those who despise the industry over maker MLM and direct-selling business have shown respect for SEO, and have even shown undeniable success in this industry.
And as a humble harbinger who never believed those predictions, I greatly proclaim SEO's dominance up until, and as long as, the World Wide Web exists.