Facebook rolled out a new Social Good for Business website Tuesday to help businesses on its platform further their social impact.
The social network said the site was designed to help businesses:
- Build a community for a cause: Leverage native platform tools in order to have a positive impact at scale.
- Amplify your brand and impact: Learn how to build brand awareness, sell products with a purpose and start a conversation that drives action.
- Show up where and when it matters: Connect more deeply with communities and customers by identifying relevant moments like #GivingTuesday, Ramadan or Pride Month to amplify causes that are important to your business.
Facebook head of global business strategy and engagement Arielle Gross Samuels said in a blog post, “We’ve seen businesses of all sizes accelerate social good in recent years. From connecting with communities about causes that matter most to committing actions around safer and more sustainable practices, businesses have stepped up to leave the world a better place for future generations.”