Global Digital Marketing Software Market to Reach US$146,8 Billion by the Year 2027

NEW YORK, Nov. 25, 2020 /PRNewswire/ — Amid the COVID-19 crisis, the global market for Digital Marketing Software estimated at US$55 Billion in the year 2020, is projected to reach a revised size of US$146.8 Billion by 2027, growing at a CAGR of 15.1% over the period 2020-2027.Software, one of the segments analyzed in the report, is projected to grow at a 14.4% CAGR to reach US$103.7 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Services segment is readjusted to a revised 16.8% CAGR for the next 7-year period. This segment currently accounts for a 26.4% share of the global Digital Marketing Software market.

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The U.S. Accounts for Over 31.5% of Global Market Size in 2020, While China is Forecast to Grow at a 18.5% CAGR for the Period of 2020-2027

The Digital Marketing Software market in the U.S. is estimated at US$17.3 Billion in the year 2020. The country currently accounts for a 31.46% share in the global market. China, the world second largest economy, is forecast to reach an estimated market size of US$20.4 Billion in the year 2027 trailing a CAGR of 18.5% through 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 11.4% and 14.1% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 13.7% CAGR while Rest of European market (as defined in the study) will reach US$20.4 Billion by the year 2027.We bring years of research experience to this 9th edition of our report. The 232-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others,

  • Act-On Software, Inc.
  • Adobe Systems, Inc.
  • Hubspot Inc.
  • IBM Corporation
  • Marketo, Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce.com, Inc.
  • SAP SE
  • SAS Institute, Inc.
  • SimplyCast

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I. INTRODUCTION, METHODOLOGY & REPORT SCOPE I-1

II. EXECUTIVE SUMMARY II-1

1. MARKET OVERVIEW II-1
Impact of Covid-19 and a Looming Global Recession II-1
Covid-19 Pandemic Upends the Marketing Landscape II-1
Exhibit 1: COVID-19 Impact on Global Ad Spending: March 2020 II-3
Digital Marketing Strategies Change in Pandemic Times II-4
Exhibit 2: Percentage of Internet Users Using Social Media by
Gender: April 2020 II-5
Exhibit 3: Percentage of Internet Users Spending More Time by
Media Type: April 2020 II-5
Exhibit 4: Percentage of Internet Users Spending More Time
Using Each Device: April 2020 II-6
Marketing Strategies as Companies Face Economic Hardships II-6
Digital and Personalized Experience Gain Prominence II-7
Digital Marketing: A Prelude II-7
Digital Marketing Channels II-8
Exhibit 5: Global Advertising Spending by Platform: 2020 II-9
Comparison of Different Advertising Media Based on Varied
Parameters II-10
Digital Marketing Software: An Introduction II-10
Key Trends in the Digital Marketing Software Market II-11
Various Advertising Media & their Corresponding Benefits II-12
Outlook II-12
Cloud Computing Dominates the Market II-13
By End-Use II-13
By Region II-13
Market Challenges II-13
By Component II-14
Competition II-14
Exhibit 6: Market Share of Major Players in the Global Customer
Relationship Management (CRM) Marketing Segment (in %): 2020E II-15
Recent Market Activity II-16
World Brands II-20

2. FOCUS ON SELECT PLAYERS II-21

3. MARKET TRENDS & DRIVERS II-22
Marketing: The High Growth Application Market for CRM Software II-22
Digital Marketing Trends II-23
Artificial Intelligence Gains Focus II-23
Machine learning (ML) Aids in Quicker Insights II-23
Augmented Reality (AR) Emerges as a Leading Marketing Trend II-23
Automation Technology Enables Time Optimization II-24
Chatbots Continue to Dominate Customer Communication II-24
New Opportunities for Influencers II-25
Growth in Micro-Moments II-26
Personalization Becomes Critical for the Success of Content
Marketing II-26
Browser Push Notifications II-26
Data Enrichment Facilitates More Personalized Services II-26
Email Marketing Gets Smarter II-27
Multi-touch Attribution Model Witnesses Growth II-27
Businesses to Opt for Multiple Social Messaging Channels II-27
Marketers Opt for Marketing Automation Software to Bring in
Efficient Optimization II-28
Social Media Marketing Software Leverages on Social Networks II-29
Exhibit 7: Digital Ad Revenue Growth by Company 2020 II-30
Exhibit 8: Social Media Penetration Worldwide: % of Active
Monthly Users Compared to Total Population for 2019 II-31
Exhibit 9: Top Social Media Platforms by Usage (In Millions):
April 2020 II-32
Millennials and Generation Z Change the Social Media Landscape II-33
Exhibit 10: Social Media Users Penetration (in %) by Generation II-35
Rise of Social Media Stories to Continue II-35
SEO Software Designed to Optimize Online Presence II-36
Personalization Goals Popularize Email Marketing II-36
Voice Searches Gain Popularity II-37
Shoppable Posts to Contribute Significantly in Increasing
Ecommerce Sales II-38
Predictive Marketing to Gain Wider Popularity II-38

4. GLOBAL MARKET PERSPECTIVE II-39
Table 1: World Current & Future Analysis for Digital Marketing
Software by Geographic Region – USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets – Independent Analysis of Annual Sales in US$ Million
for Years 2020 through 2027 II-39

Table 2: World Historic Review for Digital Marketing Software
by Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Million for Years
2012 through 2019 II-40

Table 3: World 15-Year Perspective for Digital Marketing
Software by Geographic Region – Percentage Breakdown of Value
Sales for USA, Canada, Japan, China, Europe, Asia-Pacific,
Latin America, Middle East and Africa Markets for Years 2012,
2020 & 2027 II-41

Table 4: World Current & Future Analysis for Software by
Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Million for Years
2020 through 2027 II-42

Table 5: World Historic Review for Software by Geographic
Region – USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets – Independent Analysis
of Annual Sales in US$ Million for Years 2012 through 2019 II-43

Table 6: World 15-Year Perspective for Software by Geographic
Region – Percentage Breakdown of Value Sales for USA, Canada,
Japan, China, Europe, Asia-Pacific, Latin America, Middle East
and Africa for Years 2012, 2020 & 2027 II-44

Table 7: World Current & Future Analysis for Services by
Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Million for Years
2020 through 2027 II-45

Table 8: World Historic Review for Services by Geographic
Region – USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets – Independent Analysis
of Annual Sales in US$ Million for Years 2012 through 2019 II-46

Table 9: World 15-Year Perspective for Services by Geographic
Region – Percentage Breakdown of Value Sales for USA, Canada,
Japan, China, Europe, Asia-Pacific, Latin America, Middle East
and Africa for Years 2012, 2020 & 2027 II-47

Table 10: World Current & Future Analysis for Cloud by
Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Million for Years
2020 through 2027 II-48

Table 11: World Historic Review for Cloud by Geographic Region –
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets – Independent Analysis
of Annual Sales in US$ Million for Years 2012 through 2019 II-49

Table 12: World 15-Year Perspective for Cloud by Geographic
Region – Percentage Breakdown of Value Sales for USA, Canada,
Japan, China, Europe, Asia-Pacific, Latin America, Middle East
and Africa for Years 2012, 2020 & 2027 II-50

Table 13: World Current & Future Analysis for On-Premise by
Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Million for Years
2020 through 2027 II-51

Table 14: World Historic Review for On-Premise by Geographic
Region – USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets – Independent Analysis
of Annual Sales in US$ Million for Years 2012 through 2019 II-52

Table 15: World 15-Year Perspective for On-Premise by
Geographic Region – Percentage Breakdown of Value Sales for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2012, 2020 & 2027 II-53

Table 16: World Current & Future Analysis for Media &
Entertainment by Geographic Region – USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets – Independent Analysis of Annual Sales in US$ Million
for Years 2020 through 2027 II-54

Table 17: World Historic Review for Media & Entertainment by
Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Million for Years
2012 through 2019 II-55

Table 18: World 15-Year Perspective for Media & Entertainment
by Geographic Region – Percentage Breakdown of Value Sales for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2012, 2020 & 2027 II-56

Table 19: World Current & Future Analysis for BFSI by
Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Million for Years
2020 through 2027 II-57

Table 20: World Historic Review for BFSI by Geographic Region –
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa Markets – Independent Analysis of Annual
Sales in US$ Million for Years 2012 through 2019 II-58

Table 21: World 15-Year Perspective for BFSI by Geographic
Region – Percentage Breakdown of Value Sales for USA, Canada,
Japan, China, Europe, Asia-Pacific, Latin America, Middle East
and Africa for Years 2012, 2020 & 2027 II-59

Table 22: World Current & Future Analysis for IT & Telecom by
Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Million for Years
2020 through 2027 II-60

Table 23: World Historic Review for IT & Telecom by Geographic
Region – USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets – Independent Analysis
of Annual Sales in US$ Million for Years 2012 through 2019 II-61

Table 24: World 15-Year Perspective for IT & Telecom by
Geographic Region – Percentage Breakdown of Value Sales for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2012, 2020 & 2027 II-62

Table 25: World Current & Future Analysis for Consumer Goods &
Retail by Geographic Region – USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets – Independent Analysis of Annual Sales in US$ Million
for Years 2020 through 2027 II-63

Table 26: World Historic Review for Consumer Goods & Retail by
Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Million for Years
2012 through 2019 II-64

Table 27: World 15-Year Perspective for Consumer Goods & Retail
by Geographic Region – Percentage Breakdown of Value Sales for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2012, 2020 & 2027 II-65

Table 28: World Current & Future Analysis for Travel &
Hospitality by Geographic Region – USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets – Independent Analysis of Annual Sales in US$ Million
for Years 2020 through 2027 II-66

Table 29: World Historic Review for Travel & Hospitality by
Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Million for Years
2012 through 2019 II-67

Table 30: World 15-Year Perspective for Travel & Hospitality by
Geographic Region – Percentage Breakdown of Value Sales for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2012, 2020 & 2027 II-68

Table 31: World Current & Future Analysis for Transportation &
Logistics by Geographic Region – USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets – Independent Analysis of Annual Sales in US$ Million
for Years 2020 through 2027 II-69

Table 32: World Historic Review for Transportation & Logistics
by Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Million for Years
2012 through 2019 II-70

Table 33: World 15-Year Perspective for Transportation &
Logistics by Geographic Region – Percentage Breakdown of Value
Sales for USA, Canada, Japan, China, Europe, Asia-Pacific,
Latin America, Middle East and Africa for Years 2012, 2020 &
2027 II-71

Table 34: World Current & Future Analysis for Other Verticals
by Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Million for Years
2020 through 2027 II-72

Table 35: World Historic Review for Other Verticals by
Geographic Region – USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets –
Independent Analysis of Annual Sales in US$ Million for Years
2012 through 2019 II-73

Table 36: World 15-Year Perspective for Other Verticals by
Geographic Region – Percentage Breakdown of Value Sales for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2012, 2020 & 2027 II-74

III. MARKET ANALYSIS III-1

GEOGRAPHIC MARKET ANALYSIS III-1

UNITED STATES III-1
Table 37: USA Current & Future Analysis for Digital Marketing
Software by Component – Software and Services – Independent
Analysis of Annual Sales in US$ Million for the Years 2020
through 2027 III-1

Table 38: USA Historic Review for Digital Marketing Software by
Component – Software and Services Markets – Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 III-2

Table 39: USA 15-Year Perspective for Digital Marketing
Software by Component – Percentage Breakdown of Value Sales for
Software and Services for the Years 2012, 2020 & 2027 III-3

Table 40: USA Current & Future Analysis for Digital Marketing
Software by Deployment – Cloud and On-Premise – Independent
Analysis of Annual Sales in US$ Million for the Years 2020
through 2027 III-4

Table 41: USA Historic Review for Digital Marketing Software by
Deployment – Cloud and On-Premise Markets – Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 III-5

Table 42: USA 15-Year Perspective for Digital Marketing
Software by Deployment – Percentage Breakdown of Value Sales
for Cloud and On-Premise for the Years 2012, 2020 & 2027 III-6

Table 43: USA Current & Future Analysis for Digital Marketing
Software by Vertical – Media & Entertainment, BFSI, IT &
Telecom, Consumer Goods & Retail, Travel & Hospitality,
Transportation & Logistics and Other Verticals – Independent
Analysis of Annual Sales in US$ Million for the Years 2020
through 2027 III-7

Table 44: USA Historic Review for Digital Marketing Software by
Vertical – Media & Entertainment, BFSI, IT & Telecom, Consumer
Goods & Retail, Travel & Hospitality, Transportation &
Logistics and Other Verticals Markets – Independent Analysis of
Annual Sales in US$ Million for Years 2012 through 2019 III-8

Table 45: USA 15-Year Perspective for Digital Marketing
Software by Vertical – Percentage Breakdown of Value Sales for
Media & Entertainment, BFSI, IT & Telecom, Consumer Goods &
Retail, Travel & Hospitality, Transportation & Logistics and
Other Verticals for the Years 2012, 2020 & 2027 III-9

CANADA III-10
Table 46: Canada Current & Future Analysis for Digital
Marketing Software by Component – Software and Services –
Independent Analysis of Annual Sales in US$ Million for the
Years 2020 through 2027 III-10

Table 47: Canada Historic Review for Digital Marketing Software
by Component – Software and Services Markets – Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 III-11

Table 48: Canada 15-Year Perspective for Digital Marketing
Software by Component – Percentage Breakdown of Value Sales for
Software and Services for the Years 2012, 2020 & 2027 III-12

Table 49: Canada Current & Future Analysis for Digital
Marketing Software by Deployment – Cloud and On-Premise –
Independent Analysis of Annual Sales in US$ Million for the
Years 2020 through 2027 III-13

Table 50: Canada Historic Review for Digital Marketing Software
by Deployment – Cloud and On-Premise Markets – Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 III-14

Table 51: Canada 15-Year Perspective for Digital Marketing
Software by Deployment – Percentage Breakdown of Value Sales
for Cloud and On-Premise for the Years 2012, 2020 & 2027 III-15

Table 52: Canada Current & Future Analysis for Digital
Marketing Software by Vertical – Media & Entertainment, BFSI,
IT & Telecom, Consumer Goods & Retail, Travel & Hospitality,
Transportation & Logistics and Other Verticals – Independent
Analysis of Annual Sales in US$ Million for the Years 2020
through 2027 III-16

Table 53: Canada Historic Review for Digital Marketing Software
by Vertical – Media & Entertainment, BFSI, IT & Telecom,
Consumer Goods & Retail, Travel & Hospitality, Transportation &
Logistics and Other Verticals Markets – Independent Analysis of
Annual Sales in US$ Million for Years 2012 through 2019 III-17

Table 54: Canada 15-Year Perspective for Digital Marketing
Software by Vertical – Percentage Breakdown of Value Sales for
Media & Entertainment, BFSI, IT & Telecom, Consumer Goods &
Retail, Travel & Hospitality, Transportation & Logistics and
Other Verticals for the Years 2012, 2020 & 2027 III-18

JAPAN III-19
Table 55: Japan Current & Future Analysis for Digital Marketing
Software by Component – Software and Services – Independent
Analysis of Annual Sales in US$ Million for the Years 2020
through 2027 III-19

Table 56: Japan Historic Review for Digital Marketing Software
by Component – Software and Services Markets – Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 III-20

Table 57: Japan 15-Year Perspective for Digital Marketing
Software by Component – Percentage Breakdown of Value Sales for
Software and Services for the Years 2012, 2020 & 2027 III-21

Table 58: Japan Current & Future Analysis for Digital Marketing
Software by Deployment – Cloud and On-Premise – Independent
Analysis of Annual Sales in US$ Million for the Years 2020
through 2027 III-22

Table 59: Japan Historic Review for Digital Marketing Software
by Deployment – Cloud and On-Premise Markets – Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 III-23

Table 60: Japan 15-Year Perspective for Digital Marketing
Software by Deployment – Percentage Breakdown of Value Sales
for Cloud and On-Premise for the Years 2012, 2020 & 2027 III-24

Table 61: Japan Current & Future Analysis for Digital Marketing
Software by Vertical – Media & Entertainment, BFSI, IT &
Telecom, Consumer Goods & Retail, Travel & Hospitality,
Transportation & Logistics and Other Verticals – Independent
Analysis of Annual Sales in US$ Million for the Years 2020
through 2027 III-25

Table 62: Japan Historic Review for Digital Marketing Software
by Vertical – Media & Entertainment, BFSI, IT & Telecom,
Consumer Goods & Retail, Travel & Hospitality, Transportation &
Logistics and Other Verticals Markets – Independent Analysis of
Annual Sales in US$ Million for Years 2012 through 2019 III-26

Table 63: Japan 15-Year Perspective for Digital Marketing
Software by Vertical – Percentage Breakdown of Value Sales for
Media & Entertainment, BFSI, IT & Telecom, Consumer Goods &
Retail, Travel & Hospitality, Transportation & Logistics and
Other Verticals for the Years 2012, 2020 & 2027 III-27

CHINA III-28
Table 64: China Current & Future Analysis for Digital Marketing
Software by Component – Software and Services – Independent
Analysis of Annual Sales in US$ Million for the Years 2020
through 2027 III-28

Table 65: China Historic Review for Digital Marketing Software
by Component – Software and Services Markets – Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 III-29

Table 66: China 15-Year Perspective for Digital Marketing
Software by Component – Percentage Breakdown of Value Sales for
Software and Services for the Years 2012, 2020 & 2027 III-30

Table 67: China Current & Future Analysis for Digital Marketing
Software by Deployment – Cloud and On-Premise – Independent
Analysis of Annual Sales in US$ Million for the Years 2020
through 2027 III-31

Table 68: China Historic Review for Digital Marketing Software
by Deployment – Cloud and On-Premise Markets – Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 III-32

Table 69: China 15-Year Perspective for Digital Marketing
Software by Deployment – Percentage Breakdown of Value Sales
for Cloud and On-Premise for the Years 2012, 2020 & 2027 III-33

Table 70: China Current & Future Analysis for Digital Marketing
Software by Vertical – Media & Entertainment, BFSI, IT &
Telecom, Consumer Goods & Retail, Travel & Hospitality,
Transportation & Logistics and Other Verticals – Independent
Analysis of Annual Sales in US$ Million for the Years 2020
through 2027 III-34

Table 71: China Historic Review for Digital Marketing Software
by Vertical – Media & Entertainment, BFSI, IT & Telecom,
Consumer Goods & Retail, Travel & Hospitality, Transportation &
Logistics and Other Verticals Markets – Independent Analysis of
Annual Sales in US$ Million for Years 2012 through 2019 III-35

Table 72: China 15-Year Perspective for Digital Marketing
Software by Vertical – Percentage Breakdown of Value Sales for
Media & Entertainment, BFSI, IT & Telecom, Consumer Goods &
Retail, Travel & Hospitality, Transportation & Logistics and
Other Verticals for the Years 2012, 2020 & 2027 III-36

EUROPE III-37
Table 73: Europe Current & Future Analysis for Digital
Marketing Software by Geographic Region – France, Germany,
Italy, UK and Rest of Europe Markets – Independent Analysis of
Annual Sales in US$ Million for Years 2020 through 2027 III-37

Table 74: Europe Historic Review for Digital Marketing Software
by Geographic Region – France, Germany, Italy, UK and Rest of
Europe Markets – Independent Analysis of Annual Sales in US$
Million for Years 2012 through 2019 III-38

Table 75: Europe 15-Year Perspective for Digital Marketing
Software by Geographic Region – Percentage Breakdown of Value
Sales for France, Germany, Italy, UK and Rest of Europe Markets
for Years 2012, 2020 & 2027 III-39

Table 76: Europe Current & Future Analysis for Digital
Marketing Software by Component – Software and Services –
Independent Analysis of Annual Sales in US$ Million for the
Years 2020 through 2027 III-40

Table 77: Europe Historic Review for Digital Marketing Software
by Component – Software and Services Markets – Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 III-41

Table 78: Europe 15-Year Perspective for Digital Marketing
Software by Component – Percentage Breakdown of Value Sales for
Software and Services for the Years 2012, 2020 & 2027 III-42

Table 79: Europe Current & Future Analysis for Digital
Marketing Software by Deployment – Cloud and On-Premise –
Independent Analysis of Annual Sales in US$ Million for the
Years 2020 through 2027 III-43

Table 80: Europe Historic Review for Digital Marketing Software
by Deployment – Cloud and On-Premise Markets – Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 III-44

Table 81: Europe 15-Year Perspective for Digital Marketing
Software by Deployment – Percentage Breakdown of Value Sales
for Cloud and On-Premise for the Years 2012, 2020 & 2027 III-45

Table 82: Europe Current & Future Analysis for Digital
Marketing Software by Vertical – Media & Entertainment, BFSI,
IT & Telecom, Consumer Goods & Retail, Travel & Hospitality,
Transportation & Logistics and Other Verticals – Independent
Analysis of Annual Sales in US$ Million for the Years 2020
through 2027 III-46

Table 83: Europe Historic Review for Digital Marketing Software
by Vertical – Media & Entertainment, BFSI, IT & Telecom,
Consumer Goods & Retail, Travel & Hospitality, Transportation &
Logistics and Other Verticals Markets – Independent Analysis of
Annual Sales in US$ Million for Years 2012 through 2019 III-47

Table 84: Europe 15-Year Perspective for Digital Marketing
Software by Vertical – Percentage Breakdown of Value Sales for
Media & Entertainment, BFSI, IT & Telecom, Consumer Goods &
Retail, Travel & Hospitality, Transportation & Logistics and
Other Verticals for the Years 2012, 2020 & 2027 III-48

FRANCE III-49
Table 85: France Current & Future Analysis for Digital
Marketing Software by Component – Software and Services –
Independent Analysis of Annual Sales in US$ Million for the
Years 2020 through 2027 III-49

Table 86: France Historic Review for Digital Marketing Software
by Component – Software and Services Markets – Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 III-50

Table 87: France 15-Year Perspective for Digital Marketing
Software by Component – Percentage Breakdown of Value Sales for
Software and Services for the Years 2012, 2020 & 2027 III-51

Table 88: France Current & Future Analysis for Digital
Marketing Software by Deployment – Cloud and On-Premise –
Independent Analysis of Annual Sales in US$ Million for the
Years 2020 through 2027 III-52

Table 89: France Historic Review for Digital Marketing Software
by Deployment – Cloud and On-Premise Markets – Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 III-53

Table 90: France 15-Year Perspective for Digital Marketing
Software by Deployment – Percentage Breakdown of Value Sales
for Cloud and On-Premise for the Years 2012, 2020 & 2027 III-54

Table 91: France Current & Future Analysis for Digital
Marketing Software by Vertical – Media & Entertainment, BFSI,
IT & Telecom, Consumer Goods & Retail, Travel & Hospitality,
Transportation & Logistics and Other Verticals – Independent
Analysis of Annual Sales in US$ Million for the Years 2020
through 2027 III-55

Table 92: France Historic Review for Digital Marketing Software
by Vertical – Media & Entertainment, BFSI, IT & Telecom,
Consumer Goods & Retail, Travel & Hospitality, Transportation &
Logistics and Other Verticals Markets – Independent Analysis of
Annual Sales in US$ Million for Years 2012 through 2019 III-56

Table 93: France 15-Year Perspective for Digital Marketing
Software by Vertical – Percentage Breakdown of Value Sales for
Media & Entertainment, BFSI, IT & Telecom, Consumer Goods &
Retail, Travel & Hospitality, Transportation & Logistics and
Other Verticals for the Years 2012, 2020 & 2027 III-57

GERMANY III-58
Table 94: Germany Current & Future Analysis for Digital
Marketing Software by Component – Software and Services –

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