How Newswire Combines PR Software and Expert Service to Help Small Businesses Turn Owned and Earned Media Into True Value

NEW YORK – November 30, 2020 – ( )

Having launched the Earned Media Advantage Guided Tour, a program that combines Newswire’s best-in-class software with the expertise of Earned Media Advantage Strategists (EMAS), Newswire’s team has been able to help a variety of small businesses enhance their brand awareness, web traffic, earned media placements, and sales opportunities. By leveraging the power of Newswire’s targeted press release distribution, businesses can bring stories with real news value to industry media while simultaneously boosting their SEO ranking.   

“Over the past eight months, executives in nearly every major field have had to adapt to rapid digital adoption, an evolving online economy, new health-conscious operational procedures, remote workplaces, and more,” said Charlie Terenzio, Newswire’s VP Earned Media Advantage Business. 

“The Earned Media Advantage Guided Tour has been evolving to help executives manage their media and marketing communications campaigns while simultaneously providing them with opportunities to save time in the long run.”  

As this unprecedented year has progressed, Newswire’s Guided Tour program has evolved to address the challenges business owners and executives face from an operational perspective. To support C-suite executives in their media and marketing communications efforts, Newswire announced the launch of the Market Builder and Sales Accelerator Guided Tour programs

“Newswire has become a crucial part of our team. Their expertise and support have been instrumental in tailoring our offering to a new market and launching successfully,” said Gary Kwok, Director of Marketing and Public Relations at MindBeauty. 

“It’s great to work with a team that so intricately understands our product offering and their market; it really helps to make the whole process simple and seamless. Their modular and well-established approach to PR & Marketing is a complete game-changer.” 

Functioning as extensions of in-house teams, Newswire’s strategists have assisted technology, healthcare, e-commerce, retail, and business services companies overcome their media and marketing-related challenges through quality campaign management. Through targeted press release distribution and media outreach campaigns, businesses can convert their owned media assets into earned media opportunities. By implementing a comprehensive Earned Media Advantage Plan (EMAP), customers can establish themselves as thought leaders in their respective industries and develop meaningful relationships with members of the press. 

“What I like about the Newswire team is that they are very responsive and accessible. They have a team constantly at our service with questions and work with us closely when we have questions about best marketing practices,” said Kendra Mack, Director of Sales and Marketing at Shots Box. 

With the Earned Media Advantage Guided Tour, CMOs and content marketers can save time, money, and resources during this period of economic uncertainty. While hiring new talent or competing PR services can be expensive, Newswire’s Earned Media Advantage Guided Tour allows customers to deliver the right message, to the right audience, at the right time, for a fraction of the cost of similar services on the market. Because the EMAS team works alongside in-house staff and manages the preparation, implementation, and analysis of each individual campaign, C-suite executives can dedicate their time to other areas of their business as they look to grow. 

Learn how Newswire’s combination of high-tech software and high-touch service included in the Earned Media Advantage Guided Tour can help your business transform owned and earned media into true value. 

About Newswire

Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.

To learn more about how Newswire can help you, visit

Contact Information

Charlie Terenzio
VP of Earned Media Advantage Business 
Office: 813-480-3766
Email: [email protected]

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Original Source: How Newswire Combines PR Software and Expert Service to Help Small Businesses Turn Owned and Earned Media Into True Value

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