11/29/2020, Torranto // KISSPR //
SEO stands for Search Engine Optimization. An SEO expert is a person who knows about all the technicalities to help increase the engagement and sales of a company. He does this by making your webpage to have exceptional Google rankings.
So SEO services should be chosen very carefully as the future of a business might depend on it.
Where to find SEO Service Providers?
To get recommendations and reviews from your colleagues is the best way to find a good SEO service. The SEO services found online are mostly trying to get more customers.
The idea behind this is that the finest SEO experts are busy in handling the work of their customers. They don’t have time to make websites to advertise themselves.
An example would be like the car company of the car “Lamborghini” doesn’t need to advertise themselves on TV. Because they know the people who want to buy would come to them on their own if they are seeking the best.
One can find a reputable SEO Service online. But discovering it the other way through personal recommendations is the prime and safest option.
However, no recommendations should be taken from a competitor or they may intentionally guide you wrong.
Some service providers often lie and boast that they have some trick to counter the Google algorithm. But in reality, they are just trying to lure in customers. These types of service providers might even use some ways to get traffic that is not acceptable by Google. These include the use of cloaking or filling of the page with keywords and other Black Hat tools.
Google would demote the ranking of the site that uses such techniques.
An SEO specialist would have a deep understanding of every detail about how a search engine runs. They would know how to change the work according to the Google algorithm that changes every week or so. Hence the SEO specialists who promise secret information and special knowledge should be avoided and a service must be chosen carefully.
Clear out Your Demands
While looking for an SEO Service, it is important to clearly state the reason for hiring and the expected outcome.
If only the increase in traffic is the goal, one must specifically describe this goal to the service provider. Moreover, if the goal is to increase the sales of products, it too should be stated as a fixed motive.
Communication is the Key
The person who hires an SEO specialist hasn’t got much time to check and analyze all the data, although he can. So the SEO specialist to hire should be good at communicating and building relationships.
The SEO specialist must be able to inform about all the data to the client without the client asking him to do so. As for relationship building, it’s important because it might be that the client would work again sometime in the future with the same SEO specialist.
The idea of communication leads to the next point:
Understanding of the Project
While working on a project, there is so much that needs to be kept track of. All the different types of data and Key performance indicators are to be looked at. The SEO specialist performs his tasks according to those KPIs (Key performance indicators).
These indicators include:
- Percentage of page visits and engagement by the viewers.
- Reload time of the webpage. Less reload time means more people have left the page.
- Increase and decrease in the ranking of keywords
- Number of visits to the webpage.
- Average number of page views.
- Duration of the visits.
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