In this article I am going to talk about how to find your ideal customers. Without customers who actually want what you are offering you will not make any sales. Therefore it is very important that you target your search for customers.
In order to identify your target customer you need to know what it is you can offer them. If you do not have any products to offer then you are unable to build up a picture of the individual that you should be targeting.
For example, if you have a product that you have created and it solves a particular problem then you know that you need to find people who want to solve that particular issue.
Using Search Engines
Using the Internet to target customers is very straightforward because all you need to do is to find the websites that your ideal customer is visiting.
Think about the time when you have needed to solve a particular problem yourself – what did you do? Most people go onto the search engines and type in a particular phrase on how to do X. The websites that come up on that particular search phrase will be the sites that you are going to visit to find the answer to that particular problem that you need to solve.
Sometimes you might get involved in a forum to find out more especially if it is related to a hobby or passion that you have.
Your customers will be no different. Therefore if you can get involved in those specific websites that they find when they search for help, then you will be able to interact with your ideal customer.
This might be in the form of writing an article or adding a comment or it may be a particular website such as a forum where you are able to get more involved and interact with other members.
Once you begin to get visibility and make people aware of what you are offering you need to have some form of tracking in place so that you can find out and test where all of your customers are coming from.
You may find that one particular website produces more customers than another website. It is important to discover and monitor this because once you understand where your best customers are coming from it means that you can put your efforts into generating more customers from that particular source and therefore you become far more effective.