We are all aware of the importance of having search engines on the Worldwide Web, as these services are the primary vehicles that Internet users utilize in tracking and finding Web sites.
This is one reason why a web site with good search engine rankings and lists sees a dramatic increase in traffic. As almost all web sites crave for getting good rankings, although the sad thing is that many web sites appear poorly in search engine rankings or may not be listed at all, because they fail to fully consider how search engines work.
However, submitting to search engines is only part of the challenge of getting positive search engine positioning. It's important to know that there is another method of getting significantly improved rankings, and this is through the method called search engine optimization (SEO).
Search Engines Rely On Web Crawlers To Browse The Net
The art of search engine optimization, in simple terms, means ensuring that your web pages are accessible to search engines and are organized or retooled in ways that help improve the chances they will be found.
Most know that search engines rely on device called a web crawler to locate and catalog Web sites. These Web crawlers are computer programs that browse the Internet in an automated and highly methodical manner. Web crawlers are also sometimes called automatic indexers, web spiders, bots, web robots, and / or worms.
Web crawlers locate and go to a site and "crawl" all over it, analyzing the algorithms and storing the data. Once these crawlers have collected all the information from the web site, they bring it back to the search engine, where it is indexed. Aside from collecting information about a web site, some search engines use these crawlers to harvest e-mail addresses, as well as perform routine maintenance tasks.
SEO Makes Good Use Of Keyword Placement
A lot of Webmasters are aware that the proper placement and use of keywords helps get the attention of Web crawlers, and in return, helps improve their Web site's placement. In achieving this, many SEO experts like to design their sites for ultimate search engine optimization immediately, however there are not any rules that say you can not go back to your website at any time and make improvements that will make it more attractive to search engines.
In order to effectively create a search engine-optimized Web site, you have to analyze, and ponder upon the subject you want to develop, as well as make a list of all the keywords and keyphrases that perfectly describes in a nutshell the type of product or service you're offering, particularly those that online users will be more likely to search for. In addition, also try to find a domain name that includes the primary keyword. When you establish the structure of your Web site, the filenames should ideally contain similar keywords to the tag.
Web Sites With Accurate & Interesting Content Rank Higher On Search Engines
A major aspect of SEO deals with crafting and laying out good web site design and content. Most established search engines give a higher ranking in the search results page, to sites with clear, concise, accurate and information-rich content, especially on your home page.
A good way of doing this, is to think about the words users would type to find your pages, and ensure that your web site actually includes those words within it. Going back to keywords, the total number of keywords should also represent between 5% and 20% of the total number of words on a page.
The number of times a keyword appears on a page, which is referred to as keyword density, should be between 1% and 6% of the total number of words on a page. It's also a good thing to always remember avoiding the use of hidden text or hidden links. If your web site participates in an affiliate program, ensure that your site adds value, by providing adequate, unique and relevant content that will give your visitors a good reason to visit your site over and over again.
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