Internet marketing. Probably the most efficient, cost effective way of promoting your business. But how many people are actually doing it right? Well, obviously, a professionally built website is the first step to promote yourself on the Internet, but how do you know that it is working to its full potential? A stunning website does not mean it is driving more visitors to your site! In fact, it could have been a decisively negative effect on your internet marketing strategy.
Mention SEO these days and watch the eyes roll up in to the back of the head. This term is pushed and pushed and pushed on the internet by everyone. Quite rightly too. SEO, or to give it it's full title, Search Engine Optimization, is essential to making your site and there before your internet marketing campaign work efficiently and well. What many people do not know about this much hyped acronym, is that you can not do it once and expect it to work forever. SEO is like a child, it needs constant attention, it needs changing, you have to make alterations to it and above all, you have to work with it. If you want to improve your sites ranking, you seriously need to work on your SEO.
As we've said before, the business needs to use Twitter and Facebook for their online marketing. As long as you approach this concept in a structured and methodical way, it works very well. As with all things, results are not instant. Have patience, stick with it and watch your rank grow.
Ok, so how do you gauge your website against that of your competitors? Well the easiest way is to carry out a comparison. This can either be done by software (it costs) or via the web (Free). This then gives you a direct comparison so that you can target the places you need to improve. It's just a simple operation then to monitor and adjust as necessary.