OK, so you’ve decided to become an internet marketer and you want to start selling a product or a service on the internet. Great Move! It can be a very rewarding career, if you know what you’re doing. On the other hand if you don’t know what you’re doing , it can become very frustrating and disappointing. The life blood of an internet marketer is his web site. It’s something that you need to learn how to do, and do right. In this and the following articles I will attempt to teach you what you need to know.
Creating a web site for the sole purpose of selling a service or a product on the internet is not the same thing as creating a general web site, there’s a little more involved to it than that. A general purpose web site is great for providing information, but it does nothing to sell a product. A selling or sales web page does more than just give information. Yes you do provide information, but you are also promoting yourself, your product and your company. The whole purpose of the web site is for it to act as your virtual salesperson. If the web site is good, people may even hang around long enough to read it. If the web site is bad they’ll just click on to another site.
A good web site draws the reader in, compelling him or her to continue to read further. If it doesn’t capture their imagination or their interest within the first three seconds of their landing on your web page, then you’ve lost them. Three seconds is approximately all the time you have to get their attention. Within that time frame they will decide whether or not to stay on your web page and continue to read. This is just enough time to read your Headline.
Your headline is the first thing that someone visiting your web site will see. If it doesn’t do its job, it’s also the last thing that a person visiting your web site will see. Believe it or not, your Headline will either make or break your website. Yes it really is that important. A mediocre headline will bring little to no results. Your headline must be great to exceptional if you want results. Even if you think you’ve written the greatest headline there is, don’t take your own word for it. Write your headline, then write your opening introduction, then ask about ten friends and family members to read it and get their opinion.
The reason behind getting others to read your work is because you are biased and they are not. You want to believe that you work is good. If you can’t get them to want to read further than your headline, it’s a sure bet that nobody else will want to either. If that’s the case, then re-write your headline, and present it to them again. Keep in mind that your headline should be related to your opening introduction. It’s okay to stretch the truth a little, that’s the art of advertising, just don’t exaggerate it too much that it becomes unbelievable.
Be sure to read the next article in this series as I will be covering your web site opening introduction. Your headline needs to lead the reader by the hand making them desire to read more of your website. If you succeed to capture their imagination with your headline but lose them with your introduction, they’ll still move on to another website. There are many parts of a selling website and I will go over each one taking a section at a time, you might wish to consider these articles as a mini-web site course.