Dunkin’ had the internet divided on Wednesday when it released the Sugarplum Macchiato for the month of December.
The new drink, which can be served hot or iced, combines espresso, milk, and sugarplum flavors that are made up of blueberries, raspberries, blackberries, and plums accented with vanilla and rounded out with a sugary finish.
“Our Sugarplum Macchiato is a colorful twist on a well-known, but perhaps mysterious-tasting, flavor of holiday lore,” Jill Nelson, vice president, marketing strategy at Dunkin’ said in a statement. “It’s the perfect complement to our fan-favorite holiday latte lineup and brings even more delicious cheer to the Dunkin’ menu.”
The Sugarplum Macchiato was made for social media with its color-changing appearance. As of Wednesday afternoon, a TikTok video showing the drink’s purple-layering had amassed 45,500 likes, while a post on Instagram had over 111,500 views.
Introducing the newest TikTok made you buy it: Dunkin’ Sugarplum Macchiato ✨_ #DunkinSugarplum #dunkin
♬ Dance of the Sugar Plum (Music Box ver)(875334) – 3KTrack
While the viral concoction was gaining traction, the social media was divided on the taste of the Sugarplum Macchiato.
Some on Twitter loved the sweetness of the drink, saying, “The sugarplum macchiato from dunkin’ absolutely slaps.”
psa the sugarplum macchiato from dunkin’ absolutely slaps
— here comes hannah claus (@hannah_koziol) December 2, 2020
Another Twitter user loved the drink so much they said, “The #SugarplumMacchiato from @dunkindonuts tastes like fruity pebbles and I’m in love.”
— Christina (@incondite) December 2, 2020
Still, another Twitter user said, “You’ve done it again!!!”
Dearest @dunkindonuts – You’ve done it again!!! I just tried the new sugarplum macchiato and now all sorts of holiday cheer is dancing in my head. __ You are most certainly on the #NiceList this year! pic.twitter.com/8YsAKDg0Gw
— Dustin Pari (@dustinpari) December 2, 2020
But not everyone was in love with the coffee chain’s new drink. One Twitter user said, “[I] tried the dunkin sugarplum macchiato thing and I can confirm that it does in fact taste like a car battery that’s been wired to a blueberry bagel.”
tried the dunkin sugarplum macchiato thing and I can confirm that it does in fact taste like a car battery that’s been wired to a blueberry bagel
— Lobster Ice Cream (@electric_squids) December 3, 2020
Another Twitter user said it tasted “like a prune juice latte.”
Tf is a sugarplum macchiato ? Like a prune juice latte?
— Marc (@wise2dagame) December 3, 2020
While another Twitter user said, “it was the worst thing” they’ve ever had.
i tried the sugarplum macchiato and it was the worst thing ive ever had LMAO
— osh ミ ☆ (@pedrettipugh) December 3, 2020
Dunkin’ said the Sugarplum Macchiato is only available for a limited time.