It looks like Netflix is experimenting with something that they have never tried before. The streaming giant has decided to launch a trial that would make viewers go back to scheduled programming.
According to IGN, Netflix is testing a new linear content channel in France. The new channel, which is called Netflix Direct, will provide viewers with real-time, scheduled programming.
But how does it work? Netflix Direct is set to “pull content from the streaming giant’s existing library and present it in a linear, scheduled format for subscribers who like the idea of accessing a pre-programmed feed that ‘doesn’t require them to choose what they are going to watch,’ similar to standard broadcast and cable TV channels.”
Netflix released a statement about the new channel.
“Whether you are lacking inspiration or whether you are discovering Netflix for the first time, you could let yourself be guided for the first time without having to choose a particular title and let yourself be surprised by the diversity of Netflix’s library,” the statement reads.
Netflix Direct had a soft launch in France on November 5. However, the new programming could soon be available all over the country as the streaming giant intends to reach broader audiences with the service by early December.
The idea of scheduled programming is a welcome one for many subscribers who prefer to have a properly curated list of films and shows to watch. For now, it is unclear if Netflix Direct will be introduced in other countries. Stay tuned for more updates on this story.
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