SEO or Search optimization requires a complete understanding of how Google's robots operate. Website owners know by experience that getting to first-page on Google's results is not easy at all. So as Google's indexing algorithms continue to evolve in complexity, we persist in optimizing our pages because we know it is vital for the success of our business.
First of all you select keywords and phrases that will convert your visitors into buyers. Remember that your success is measured by conversions not by the traffic you get on your landing page. Perhaps you are using keyword phrases right now that brings good traffic but get just a few sales. Not so good is it? A key phrase is popular when the competition uses it. If you find that 20 or more competitors are using the phrase, you found a winner, and you want to test it on a PPC campaign. Make sure to check the cache on the pages you are researching. An old cache means that Google is not finding that page. Google AdWords Pay per click is a sure and fast way to find the keywords and key phrases that you will use for your on page SEO effort.
Beside your accurate and descriptive content, you also make sure that your title contains at least one tested keyword and a convincing meta-description tag. You could say that when your landing page gets an 85% rating, your SEO job has been completed and you are free to undertake other facets of your e-business that may be waiting for your attention.
As time goes by, getting Google to work with you gets even more complicated, and as competition for top ten Google results increases, it will become harder and harder to get the privileged rankings. However the entrepreneur that keeps his-eyes eyes open and makes the necessary tweaks will usually get top results.