One of the ways by which you can promote your product effectively is by the use of search engine marketing. When you are setting up a website, make sure that you use quality keywords in order to get a good search engine result. If you have a good standing in the search results of search engines, you have larger chances of attracting customers. Many companies involved in internet marketing understand the importance of SEO. Having the appropriate knowledge in SEO will go a long way to learning a steady stream of income. There are companies who have no other choice but to hire people to promote their website and increase website visibility. As a result, they are sometimes victims of SEO frauds. Here are some tips to determine whether an SEO company is real or not.

o If you see some spam email claiming that they are an SEO company and that they like to offer their services for you, do not believe them. They have never seen your site even though they stated that they already have. So when you receive these junk mails, ignore them. They are up to no good!

o If the company is offering their services for free, beware! They will get the info about your site and in short, they will have access to your username and password. Before you knew it, your site is gone! You must not sacrifice quality. Cheap companies are either scam or have knowledge about SEO. You will end up wasting valuable time and money. Before accepting the services about a certain company, check out reviews about them. In this way, you will have an idea.

o Avoid those companies which offer you a flat rate. This is not advisable especially if you are just starting out.

The best solution for you is to study about SEO. Profit Lance teachers you how to market your products and service successfully. All you have to do is enroll in this online course. You do not only learn about SEO, but you also learn many things about internet marketing. By doing it yourself, you do not only get to save money, you gain knowledge.