In the world of digital marketing, there are so many small details that make the big picture successful, that one can’t be sure which one is the most important.
Major digital marketing agencies who are highly professional in their work will surely advise you in what they believe is best, but at the end of the day, you must be the one that will make the call and decide what tactic will be used in the future.
For this, you need to be completely aware of what these terms are. You must know what they stand for and what they do. Let’s go over them right now and then we’ll see which one is best for you.
What is SEO?
SEO stands for Search engine optimization. Basically, the company you’ll hire will take over your webpage from the inside and turn it into something that Google and the rest of the search engines will love.
You know how results come in millions when you search. The optimization will make your page appear higher in the list. If you do nothing about it, you’ll be somewhere on page 20 or so and no one will ever click you when they are looking for something related to your business.
The pros will change some key factors inside the site to make it relevant. Things like speed, capacity, keywords, length of content, and many other small but significant things. If you want to find SEO services, do the research first. See which one is best, and only then hire someone. Same goes for the SEM strategy.
What is SEM?
Understanding the previous should give you a clear idea that getting up there on the list of results is the main priority. This will get you more visitors and with it, your business will grow faster.
So, what if there’s a way to trick the system? Getting on the front without having to do anything special. It’s possible. Paying to the search engines will get you up and front. This is completely legal and when you do it, your web page gets at the front.
The problem with it is that your page is listed as a commercial or as a paid marketing. People see that you’re up there because you were using the SEM system. This is why many of them are not trusting your page as being the most relevant one. So which one is better?
Making a decision
First of all, be aware that you’ll need to spend some money on both marketing types. This makes both methods equal and it’s a tie here. See a comparison about this here.
If you need fast results, then SEM is the better choice. When you place it up there, people see it immediately and if you need something promoting or making people see you when you want them to see you, this is a better choice.
However, SEO is more reliable. A lot of people skip these ad links and go straight to the organic search. The reason for this is, like we said, not trusting the ones that are paid marketing.
A good thing about SEM is that you can target the links. Whoever you think it’s best for your business to see the page will see it in the search results, while others won’t see this. So, you and your colleague might be sitting next to each other, but you won’t see what they do because the owner of the company decided it’s not so important for people at your age. This is just an example, of course.
The SEO is there no matter who searches. Sure, it will take some time until you manage to get it up there, but once you’re on page 1, you can be sure that tons of visitors will come to you. You won’t need to pay anything more to keep your place there, only maintain a perfect SEO. Read more about page 1 and 2 here: https://digitalsynopsis.com/tools/google-serp-design/.
With these things in mind, it’s up to you to decide which is better for your business. If you need fast results, you probably need SEM. If you want an overall success based on the long run, then you should go with the SEO. Understand that there’s no right and wrong in this. It’s just a preference.