SEO Content is Content Optimized by the Search Engines. What does this mean? Here are a few things:
1. The search engines read your site as closely and as humanly as possible.
2. If you're SEO Content is related to your site then you are satisfying their requirements
3. It is important to know how to strategically place this content into your site and in such a way that it causes the search engines to read your site on a regular basis.
Fresh Content on a regular basis and keyword related content is your key to accomplishing these techniques.
Having said this, what is implied here is, that you carefully reviewed your industry and discovered which keywords best fit your site. Do not assume that because you would find a site under a certain term that everyone else would.
Sites like Yahoo and Google provide tools to help you discover SEO Content related keywords. Go to Google or Yahoo Search and search with each of these terms:
1. Overture Search Tool
2. Google Search Tool
There is other tools out, but keep in mind that these 2 search engines generate the most results. Now, open one of these tools and enter in a keyword. In our example we are using "SEO content" Based on my results I am seeing that I want to use these 5:
1. search engine SEO
2. search engine content
3. Content SEO
4. web site content
5. SEO optimization
Why only 5 keywords instead of 100's? Well if you want to be strategic about this then you realize that time is not on your side and you can better focus on 5 then 100's. Filling your site with just keywords is not useful as you need to fill your pages with information surrounding the keywords.
Now that you have your keywords and a basic understanding what is next?
Think carefully before you put this next step into action. You have 5 keywords but we will start with one of them. I will start with "Content SEO" and will write at least 400 words or more about this keyword and give informative information regarding this phrase.
Even though the search engines are reading this near like a human, they do not comprehend the meaning of your words. Why take the time to write content that is of great quality if the search engines do not really understand? Because, these pages will be indexed by the search engines and read by real people. Do you want to turn business away because you are just trying to get great positions on the web? No, you want to retain the traffic you get from these results.
If I spend time actually defining the keyword "Content SEO" or write educational content related to it I want to make sure in the end, that the reader and search engines were satisfied. In fact you may want to write 2 separate pages of content relating to the keyword in these ways:
1. Educational and informative content to retain business from the readers
2. Article to place on article sites and your blog
I think I have you attention now, as I have not really gotten into blogging and article distribution. This takes us into the next step.
What do I do with this keyword related content? First, you want a blog installed on your site and I like word press personally but extremely it is up to you. Once you have your blog you would insert your article in it. Make sure to have a catchy title like "Why you need Content SEO Help in Today's Search Engines" then post your blog.
Next, find a list of great article sites to post this same article on. Note, that when I talk about writing these things that you are not promoting services but educating people. This is very important because your article will get restored if it is self promoting. Become a Guru of quality SEO Content to gain mass exposure on the web.
There are many article sites, actually tons. Find either article sites that have great rank and SE friendly set up or use an article distribution service. Then join News Groups that allow you to both read and post articles.
The advantage here is most article sites and all blogs have rss feeds. These are great for well written SEO Content articles and content as they are picked up by blog servers and rss directories or sometimes by others using rss feeds to pull in content. These feeds can be submitted to a ton of rss directories and if you use your blog correctly every post will notify Blog servers.
On top of this you can bookmark your blogs to social network sties. Do a search for Sociable Bookmark Plug-in for wordpress to help speed up this process. If you really get creative you can even send your feeds to pod casts for even deeper distribution.
The end result is that you have positioned great content on your site, posted a well written SEO article on your blog and article sites and you are now starting to scratch the surface of understanding what is involved in SEO Content for the Search Engines.