Webmasters looking to implement SEO technology to increase web traffic often underestimate the importance of knowing what your competition is doing to achieve high rankings. Using one of the latest software tools in SEO technology can help identify your competition and analyze their sites to know exactly what they are doing.

Being able to analyze immediately and break down a high ranking competitor site and know what keywords they are using, who is back linking to them can provide a great starting point to implementing your own effective SEO technology.

It used to be that you had to rely on a so-called SEO expert to help get traffic going to your website and that can cost hundreds or thousands of dollars per site and does not allow you the ability to monitor daily things like back links, search rankings and competitor site changes.

Recently there have been great software tools available that, for a fraction of the cost allow you to implement your own SEO technology and monitor a whole host of key factors on a daily basis. You can find out what sites are back linking to your and if they are favorable back links. You can also find out where you list within any of the major search engine results compared to those competitors you can analyze to make the necessary changes to improve search engine rankings.

Competitor research is without a doubt one of the very best ways to start your own implementation. Knowing what they are doing and being able to not only use this information but improve upon it to move ahead of your competitors can make the difference between little search results and massive amounts of site visitors.