In the game of search engine optimization, there are winners and losers. The difference between them is their rankings. Planning your strategy is one factor; monitoring your success on search engines is another. In 2018, the game has changed yet again.
Some entrepreneurs choose to consult a digital marketing firm for their SEO strategies. However if you're prepping yourself to see how well your site is doing on search engines, you can familiarize yourself with the best tools for SEO.
Mind you, some tools are paid and some are free. Nonetheless, these tools are the best of the best and up-to-date, so it's most likely worth investing in.
Searchmetrics provides analytics for SEO, backlinks, and social media. They have a set of collected data per website, giving you insights and trends in backlinks, SEO visibility, and the like.
They also provide a weekly ranking for keywords, which is good for measuring which keywords your website should rank for. Searchmetrics gives insights on overall search trends.
Google Webmaster Tools
Google Webmaster Tools is a free toolset that helps you understand what's happening on your website. It also explains the essentials of Google search, and helps you comprehend the way Google sees your site.
One of its features allows you to browse an article the way Google perceives it. This allows you to step up your SEO game especially if your campaign is doing poorly. The data you collect from this feature can help you adjust the webpage for better results.
SEMrush is a free tool for keyword research. The website offers many toolkits including an SEO toolkit. One of its top features allows you to plug in different web pages to see how they're ranking for which keywords, how that page ranks for a certain keyword, particular keywords' monthly search volume, and the like.
Additionally, SEMrush also lets you research appropriate keywords, compare your page's performance to your competitors', analyze backlinks from other websites to yours, and play on similar on-page SEO opportunities.
UpCity SEO Report Card
This tool allows you to analyze how your website ranks against your opponents. Like an actual report card, SEO Report Card gives you an assessment of your rank, link building, on-site analysis (how well you fused your keywords throughout your site), website accessibility (your site's load time and ease of accessibility for crawlers) , trust metrics, and current indexing (the number of your site pages that have been indexed).
This tool is free, and all you have to provide is some contact information like your name, email address, phone number, and website.
Seobility shows you how well or badly your website's SEO optimization is performing. They have various features like SEO check (checking your website and giving you tips for better SEO), keyword check (showing you how your page is optimized for your keywords), SEO compare (comparing your page and another for the same keyword), and ranking check (checking your page's rank for any keyword).
Seobility has automated website crawling that checks your website while following all backlinks, monitors your emails, and detects errors in content and the structure of your website.
Managing your SEO campaign is a lot easier with the help of some of the best SEO tools on the internet. Paying for some tools is better than blindly diving into optimization practices that do not work and not understanding how your business can profit. You can always consult a digital marketing firm to assist you with these, along with your campaign.