Writing for the internet is quite different from writing for other mediums. The content of a website cannot be written in the way a brochure is written for a business. SEO is one of the main reasons for this. While creating content for websites, you need to make sure that it is SEO friendly. No matter how creative and attractive your content is, if it fails to impress the search engines, then you would not be able to reach your target audience. Search engines place the best websites on the first page of search results as per their relevance to the keywords used by people while performing their search. Thus being in the online business world, you ought to appear on top of search results to improve your sales. Mentioned below are some useful SEO copywriting tactics that can help SEO content writers to ensure that the copy is optimized properly.
* Follow a flowchart while writing – While majority of websites would have a comprehensible site map before reaching the stage of SEO, it is helpful for the content writers to write a site map of their own, keeping in mind the content they would be creating. They may in fact find out that original site map needs to be changed to accommodate the copy. It is advisable to use short and snappy titles for the pages. Also make sure to use keywords as per the website’s SEO strategy.
* Research thoroughly – Never create any SEO content without performing a thorough research about your client’s specific industry, or else you may end up including misleading or false information. Well, the more a copywriter knows and understands, the more engaging and factual content he is able to develop. In addition, it is also crucial to perform some more research for the SEO purposes; for instance, checking out who the competitors of your clients are, what type of keywords or phrases they are using to appear higher on search engine results.
* Use effective and relevant SEO keywords – Well, it is a great idea to make use of SEO tools which are specially designed to pinpoint the most relevant keywords for a specific industry. This way you can make sure to target the right keywords on all the pages of your client’s website. Once you get the right keywords, make sure not to repeat the keywords frequently throughout the content, as this can disrupt the natural reading flow. Moreover, repeating the same keyword is also detrimental for an SEO strategy.
* First write for people and then for the search engines – Though the main idea behind Search Engine Optimization is to achieve top SEO ranking, search engines tend to give prominence to the content that is written effectively for the human audience. If you only write for search engines, then your website is likely to have a higher bounce rate which means that visitors would leave your page immediately after realizing that your content is only for the SEO purposes.
So, follow these SEO copywriting tactics to be able to write both, engaging as well as interesting copy that can bring your client’s website at the top of search engine results.