U.K. Privacy Watchdog Faces Legal Action For Quietly Closing AdTech GDPR Complaint

The Information Commissioner’s Office (ICO) is facing legal action over its alleged failure to stop unlawful practices by the Digital Advertising Technology (AdTech) industry.

The challenge has been brought by privacy campaigners at the Open Rights Group (ORG), which said on Thursday that it is taking the ICO to court after it took the decision to quietly close a complaint against the AdTech industry and its handling of personal data.

The original complaint, which challenged the industry’s compliance with Europe’s General Data Protection Regulation (GDPR), was filed in September 2018 by Jim Killock, executive director of ORG, and Michael Veale, a lecturer in digital rights at the University College London.

The complaint centred around real-time bidding (RTB), and argued that the real-time bidding

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