Follow Apple’s “One More Thing” Event Live On November 10

“A few more exciting things in store”. This is how Apple’s CEO Tim Cook, speaking to analysts during the most recent earnings call, set the stage for one last batch of product announcements this year. The company has scheduled the unveiling of the new devices for November 10, at 1 p.m. EST.

As usual, the Apple Maven will follow the event live, with coverage starting at 12:45 p.m. EST, this coming Tuesday. I invite you to join the real-time blog by visiting

Ahead of the announcement, let’s take a look at what investors should expect to see.

Mac will be the star

Consensus suggests that the most likely products to be unveiled next week will be a series of Mac devices. The laptop computers will feature Apple-designed processors, a move that was telegraphed by Apple itself during this year’s WWDC event, which took place in July.

One of the

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Leak reveals three new MacBooks with Apple’s own processors to launch next week

a screenshot of a computer: MacBook Pro 2020

© Provided by BGR
MacBook Pro 2020

  • Apple will reportedly launch next week three laptops powered by the same type of chip as the iPhone 12.
  • The Apple Silicon-powered 13-inch MacBook Air and MacBook Pro, and the 16-inch MacBook Pro are already in the works, with the smaller laptops being further ahead in production.
  • Apple is also designing new desktops with iPhone chips inside, although the new iMac and Mac Pro aren’t expected at the Mac-centric virtual press event.

Apple confirmed at WWDC 2020 this summer that it will start transitioning its MacBooks from Intel to Apple Silicon chips or processors similar to the ones powering the iPhones and iPads. Apple has been making its own processors for its mobile devices, and the A-series chips were always well ahead of the competition. The A14 Bionic that powers the iPhone 12 and new iPad Air is just the latest example in

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Apple’s Classical Storytelling Style Reveals Radical MacBook

Apple has announced a press event for Tuesday November 10th, and it has deplored its biggest totemic phrase, ‘one more thing’, as the slogan. This call to Cupertino’s livestream on November 10th is surely the long expected and keenly awaited reveal on the new MacBook and the public display of macOS on ARM.

It’s also an absolutely straight down the middle ‘rule of three’ that Steve Jobs built his keynotes around, but spread out over many months.

2020 has been a curious

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Apple’s Clips App Gains Brilliant Upgrade With 2 Crucial New Features

Apple Clips is a lot of fun. It’s an easy-to-use app which lets you create, edit and share quick videos on your iPhone. But, until now, it’s been missing something you’d have thought would have been there since day one: vertical video. I mean, it’s the most natural way to hold the phone, right?

MORE FROM FORBESNew iPhone Upgrade Delivers Feature Apple Users Have Wanted For Years

It’s one of two big updates to the free app, though there are more, and they mostly apply to both iPhone and iPad. Here’s all you need to know.

Portrait, landscape or square

Until now, the videos were only available in square format, which isn’t the way with TikTok and Snapchat, for instance. So, square was quickly becoming a

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Notes of interest from Apple’s Q4 2020 and annual earnings report

Apple has published its fourth fiscal quarter of 2020 results, breaking all of the company’s fourth fiscal quarter records. Here are some notes of interest from the report, including remarks from Apple CEO Tim Cook and Chief Financial Officer Luca Maestri surrounding the particulars of the report.

Apple’s third fiscal quarter of 2020 earnings

On Thursday afternoon, Apple posted record September quarter revenue of $64.7 billion and quarterly earnings per diluted share of $0.73. International sales accounted for 59 percent of the quarter’s revenue.

“Apple capped off a fiscal year defined by innovation in the face of adversity with a September quarter record, led by all-time records for Mac and Services,” said Tim Cook, Apple’s CEO. “Despite the ongoing impacts of COVID-19, Apple is in the midst of our most prolific product introduction period ever, and the early response to all our new products, led by our first 5G-enabled

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Despite A Post-Earnings Plunge, Apple’s Future Is As Bright As Ever

Michael Kramer and the clients of Mott Capital own AAPL

Apple Inc.’s (AAPL) shares were trading lower in the after-hours session by about 4% following weaker than expected iPhone revenue. However, that weakness should not come as a surprise. Consumers were likely waiting for the new iPhone, which introduces the fifth generation of wireless technology (5G) to the brand.  

If anything, it may be the disappointment that the company did not provide first-quarter 2021 guidance. After all, the 5G iPhone launch is the most highly anticipated release since introducing the iPhone 6, giving investors expectations of a multi-year upgrade cycle.

Mixed Results

The company reported total revenue of $64.7 billion, which was about 1.6% better than consensus analysts estimates of $63.7 billion. Additionally, earnings were about 4.3% better than expected, coming in at $0.73 per share versus estimates of $0.70. iPhone revenue missed the mark at $26.4 billion versus estimates

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Previewing Apple’s Week: It’s Earnings Time

Apple stock has lost momentum lately, dipping back to late September levels.

But what has happened in the past couple of weeks will be forgotten as soon as the company’s earnings release crosses the wire, this coming Thursday.

What to keep an eye on

There will be only one main topic of conversation for Apple this coming week: earnings.

The Cupertino company is set to report fiscal fourth quarter results on Thursday, October 29. Last time I checked, analysts were projecting sales to decline minimally over 2019 levels. Worth noting, experts seem to be all over the place, as the estimate range looks wide.

On EPS, the Street projects a decline of 8%. This would be quite a disappointment compared to last quarter’s 18% increase in earnings. I will look at projections again later this week, and see how consensus estimate might have changed days ahead of earnings.

Want to

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Short queues in China as Apple’s newest iPhone 12 hits stores

By Josh Horwitz

SHANGHAI (Reuters) – Two of Apple’s latest iPhone 12 models went on sale in China on Friday, after early pre-order data showed strong consumer interest in the 5G-enabled device in the firm’s second-largest market.

The short queues outside Apple stores in the business hub of Shanghai struck a contrast with the crowds that flocked to past launch events, as most ordering has now shifted online.

“I feel great being the first customer to get the new iPhone,” said Yan Bingqing, 30, who arrived before the store opened, and was in a line of about 20 people. “I’ve been waiting a long time.”

A new green shade for the iPhone 12 was also a top trending topic on Chinese app Weibo on Friday, prompting positive reactions.

Apple’s announcement last week initially drew mixed reviews in China, but analysts expect a surge in orders this year, as loyal iPhone

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Apple University Dean Shares Deep Dive Into Apple’s Organizational Structure

Apple University dean and vice president Joel Podolny today wrote an in-depth article on Apple’s organizational structure for Harvard Business Review.

Titled “How Apple is Organized for Innovation,” Podolny’s piece delves deep into Apple’s structure and how that has helped it grow over the years. Starting back when Jobs took over the company when he returned to Apple 1997, Podolny explains how Jobs fired the managers of each individual business unit and converted Apple into “one functional organization,” a setup that Apple continues to have to this day.

As was the case with Jobs before him, CEO Tim Cook occupies the only position on the organizational chart where the design, engineering, operations, marketing, and retail of any of Apple’s main products meet. In effect, besides the CEO, the company operates with no conventional general managers: people who control an entire process from product development through sales and are judged according

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Hands on with Apple’s MagSafe charger and silicone cases

Apple’s MagSafe accessories have started to show up at customers’ doorsteps. We take a look at a few first-party cases, as well as Apple’s MagSafe charger, to see how they work.

A few readers had questions after AppleInsider posted its in-depth look on MagSafe last week. Here, we have an opportunity to answer those queries with a hands-on of Apple’s own accessories.

Apple's MagSafe charger

Apple’s MagSafe charger

As Apple just introduced the standard, the iPhone maker is one of the only manufacturers to currently have MagSafe products on the market. OtterBox has released a few cases, but it won’t be long before countless others flood the market.

Ahead of the full launch of iPhone 12 — including November’s iPhone 12 mini and iPhone 12 Pro Max debuts — we got our hands on Apple’s MagSafe charger and several MagSafe-compatible silicone cases. Apple is still readying a leather sleeve, leather cases, and wallets.

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