Why Every Small Business Owner Needs to Pay Attention to SEO

Search Engine Optimization (SEO) has become a bit of a buzzword these days, prompting many naïve business owners to disregard its importance in the grand scheme of things. But the truth is that it’s more important than ever these days, with the heavy prevalence
of the internet and the expansion of various technologies into our daily lives. Especially for a small business or startup, neglecting to pay attention to SEO can only lead to trouble.

Simply Being on the Market Is Not Enough

One of the biggest mistakes you could make when setting up a new company is to follow the old cliché of “if you build it, they will come”. That may have been true decades ago and in very specific markets, but it’s completely disconnected from the reality
of today. There is no shortage of examples of companies with an otherwise solid product idea and presentation, which have

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Pay Attention To Market Movers

Apple stock continues to lose momentum. Shares are now back to early August levels, reached moments after the company’s blowout fiscal third quarter earnings.

The worse news is that Apple has largely run out of catalysts in 2020. The iPhone 12 has been announced, and the last earnings report of the year is now history. Left to support the stock is a potential rebound in the broad market, which optimists hope could happen after the US election.

What to keep an eye on

There will likely be one key topic of conversation dominating the newsfeed this coming week: the US Presidential election.

I have written about what could happen to Apple and its stock if Donald Trump wins or if Joe Biden assumes control of the White House. However, when it comes to knee-jerk share price reaction, I believe that a clean election with uncontested results would be the best

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Model in Park Seo-joon telco ad catches Filipino K-drama fans’ attention: ‘Sana all’

Park Seo-joon (left) and model May Myat Noe (Images: Facebook/Smart Communications, Inc., May Myat Noe)

After the release of Park Seo-joon’s recent ad for a telecommunications company, many of his Filipino fans could not help but envy his partner in the video.

One K-drama fan (@TheSarangheOppa) even joked that she needed to find out the woman’s name for her thesis, as seen on her Twitter page on Oct. 28.

“Need lang para sa thesis, che-check ko lang kung pang-ilan s’ya sa pila. [Thanks],” she said alongside a screenshot of the woman in the Smart Communications ad.

([I] just need it for my thesis, I will just check where she is in the line.)

A fellow fan (@allaboutNaxYa) quickly replied

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Top Executives in France Paying More Attention to Cyber Security

ISG Provider Lens™ report finds many French companies enhancing cyber defenses in response to the GDPR and COVID-19

PARIS, Oct. 20, 2020 (GLOBE NEWSWIRE) — Enterprises in France are changing their approach to cyber security, with top executives now becoming involved in decision making, according to a new report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm.

The 2020 ISG Provider LensCyber Security – Solutions & Services Report for France finds stricter security mandates like the GDPR forcing enterprises there to enhance their security measures. In response, strategic consulting firms are focusing more on cyber security by acquiring new expertise in vulnerability assessments and related topics. These providers are hiring specialists, announcing new cyber security services, and opening labs for training, experimentation and sandboxing.

“French companies are increasingly focused on improving their cyber security in response to the GDPR

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Twitter’s ban almost doubled attention for Biden misinformation

The news: When Twitter banned, and then unbanned, links to a questionably sourced New York Post article about Joe Biden’s son Hunter, its stated intention was to prevent people from spreading harmful false material as America heads into the final stretch of the election campaign. But thanks to the cycle of misinformation—and claims from conservatives that social-media platforms are deliberately censoring their views—Twitter managed to do the opposite of what it intended. 

According to Zignal Labs, a media intelligence firm, shares of the Post article “nearly doubled” after Twitter started suppressing it. The poorly-thought-through ban triggered the so-called Streisand Effect and helped turn a sketchy article into a must-share blockbuster. And then on Friday, the Republican National Committee filed a Federal Election Commission complaint against Twitter, claiming that the ban “amounts to an illegal corporate in-kind political contribution to the Biden campaign.” 

The ban: Twitter blocked shares of the story

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Attention Realtors: Who Wants 2020 Technology Today?

Did you know…

House hunting can be a grueling, taxing procedure for your clients.

Does this sound familiar?

‘Staging numerous weekend open houses, only to find out that fifty-percent of the residences weren’t just what the Homebuyers were searching for.’

What if you could help them weed out the properties that meet their requirements from those that don’t prior to them actually leaving their home?

Data from realestate.com.au reveals people searching for brand-new houses are spending 52% longer on listings with virtual tours compared to those without.

What if you could open doors to out-of-town buyers?

You had the potential of providing potential clients with the convenience of being able to look through a property from the comfort of their own home.

Wouldn’t you love to qualify ‘real’ buyers before they book an appointment with you?

Saving you time and money on false leads.

… After 72 hours people only … Read More