SEO stops being a problem of how little companies can get away with spending and becomes an opportunity where the investment gets a clear ROI. Life is made easier for digital teams, as SEO specialists automate the long-tail of SEO, delivering an uplift to the overall business.
In this article, you will learn some ways to measure the ROI for SEO. There’s a manual approach and a scalable approach. Either way, you can start getting clarity, and pave the way for unlocking budgets and revenues.
Method 1: Calculating the Value of Non-Brand Conversions
As Moz points out in their article the true measure of the value of SEO excludes traffic from “Brand keywords.” Brand keywords mean any search including your website or company brand.
For example, if you’re a fan of TOMS shoes, you would google “Toms shoes.” That’s a Brand search.
Normally, these make up most of any website’s