Dan Bongino Has No Idea Why Facebook Loves Him

Granted, Mr. Bongino’s shtick is not exactly new. His brand of right-wing pugilism is similar to what talk-radio hosts like Rush Limbaugh and Mark Levin have been doing for decades. He is good at turning daily culture-war skirmishes into hyperpartisan outrage-bait, with a cast of recurring left-wing villains and right-wing heroes who inevitably show up to dunk on them. (Typical headline: “CNN’s Fredo SCHOOLED On His Brother’s Coronavirus Policies.”) And he is skilled at a certain type of industrial-scale content production that is valuable on today’s internet, flooding social media with a torrent of original posts, remixed memes and videos and found footage.

“We’ll take some interesting clip of maybe the president or Kayleigh McEnany, and we’ll intermingle it with clips of my show, and it seems to work well for us,” he said. “Wherever my content is posted, we just get an incredible response.”

Along with his Facebook page,

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