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Rue, the online design publication, has been acquired by lifestyle expert and entrepreneur Danny Seo. As part of the move, Seo plans to launch a quarterly print edition of Rue next year to sit alongside his publication, Naturally, Danny Seo.
Naturally, Danny Seo’s fall issueCourtesy of Naturally, Danny Seo
“We had initially reached out to Danny for some guidance, but upon further conversation, it seemed like [an acquisition] would make sense,” says Kelli Lamb, editorial director of Rue. “[Our reaction was]: Yes, wow, that’s not what we initially planned, but let’s do it.”
Seo, a friend of Lamb’s and a longtime fan of Rue, was intrigued by the possibility of adding a shelter-focused publication to his portfolio without having to start one from scratch. “[In talking with Lamb], I was amazed at how efficiently the company was run,” he tells Business of Home
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Rue, a cutting-edge digital design and shelter publisher, has been snapped up by Danny Seo Media Ventures — and there are plans to launch a new print magazine.
The previously undisclosed bet on print — which comes despite widespread carnage across the print publishing world — calls for a quarterly version of Rue to hit in early 2021 with distribution of around 350,000, said Danny Seo, founder and CEO of the eponymous media firm.
“I’ve been a fan of Rue for many years. I’ve always admired their carefully curated approach to interior design while being both relevant and approachable,” Seo told Media Ink.
“Consumers are shopping differently because of the pandemic,” he added. “Some companies are finding it hard to keep things in stock because people are renovating like crazy.”
Seo bought the title from Mandy Martinez, who partnered up with the co-founders Crystal Palecek and Anne Sage shortly after