What is Google Discover and What Does It Mean for SEO?

Google Discover is a personalised content discovery platform. We take a look at how it works, what kind of content gets featured and how to pay your way in.

In 2018, Google updated and rebranded its Google Feed product into a new content discovery tool, called Google Discover. With more than 800 million people using it to find new content every month, the platform is bigger than Twitter and Pinterest combined.

Google launched the platform with mobile users in mind, providing an alternative to the likes of Facebook and Twitter for browsing through content. But Google Discover also brings new opportunities for search marketers who can reach a wider audience of users who would never actively find them on Google Search

What is Google Discover?

Google Discover is Google’s latest effort to build a personalised content discovery platform for users. This breaks away from the search engine format where users

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