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MIAMI, FL / ACCESSWIRE / November 25, 2020 / The holidays are upon us, and with the traditional “shopping season” in full swing, eCommerce businesses are scrambling to button up last-minute deals and strategies to make this season a great one (despite the economic downturn).
According to the National Retail Federation (NRF), holiday shopping between November and December has traditionally represented 19% or more of the entire year’s sales for many businesses. In light of COVID and a consumer shift from in-store to online shopping, this year is projected by some to be a challenging one for many eCommerce businesses caught off guard by the influx of online shoppers.
Research published on CNBC and others suggests that up to 44% of consumers plan on spending less this holiday season. According to Next Level Marketing, this makes partnering with a reputable marketing company that much more important for the 2020 holiday
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Thursday’s meeting came two days after the Justice Department filed an antitrust lawsuit against Google, and as coalitions of state attorneys general are weighing whether to bring their own complaints against the search giant. Facebook — with more than 2.2 billion users worldwide — ranks second behind Google in claiming a share of revenue from the online advertising market.
Attorneys general from multiple states are also pursuing antitrust probes against Facebook, though it is unclear whether they would be able to join the FTC’s case if the agency files one.
The FTC investigative process involves teams of antitrust attorneys, economists and litigators who can each make their own recommendation to the agency’s commissioners on whether to pursue a case. Attorneys from the agency’s Bureau of Competition marshal documents and witness interviews, while staff in the Bureau of Economics analyze economic theories and models to determine whether they have enough evidence
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Google’s John Mueller offered his thoughts on the future of SEO. He focused on opportunities for small businesses and offered predictions on what will be big for SEO in the near future.
Search Ranking is Getting Harder – Use Your Advantages
John Mueller expressed his opinion that SEO will keep becoming competitive. He said this because big companies are becoming better at SEO.
He advised that smaller and older online businesses that are increasingly having trouble competing with bigger companies may want to look into less competitive niches, although he also said that smaller companies have an advantage in being nimble.
Mueller recommended focusing on unique advantages.
While he didn’t mention any specifics, a strong advantage of smaller companies is the ability to pivot faster to take advantage of opportunities without going through the layers of meetings and management that a larger organization might have to go through before making