SEO stops being a problem of how little companies can get away with spending and becomes an opportunity where the investment gets a clear ROI. Life is made easier for digital teams, as SEO specialists automate the long-tail of SEO, delivering an uplift to the overall business.
In this article, you will learn some ways to measure the ROI for SEO. There’s a manual approach and a scalable approach. Either way, you can start getting clarity, and pave the way for unlocking budgets and revenues.
Method 1: Calculating the Value of Non-Brand Conversions
As Moz points out in their article the true measure of the value of SEO excludes traffic from “Brand keywords.” Brand keywords mean any search including your website or company brand.
For example, if you’re a fan of TOMS shoes, you would google “Toms shoes.” That’s a Brand search.
Apple is ramping up efforts to develop its own search engine, according to a Financial Times report published Wednesday, as US antitrust authorities threaten a lucrative deal that sets Google’s search engine as the default option on iPhones and Samsung phones.
The iPhone’s latest operating system version, iOS 14, has started to show its own search results and link directly to websites when users type in search queries directly from the home screen, according to industry sources cited in the report.
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This move adds to mounting evidence, according to the report, that Apple is working to build a rival to Google search, including Apple’s poaching of John Giannandrea, Google’s head of search, more than two years ago.
Earlier this month, the US Justice Department filed a long-expected antitrust
Director National Intelligence John Ratcliffe warns that Iran and Russia are attempting to undermine confidence in the 2020 election.
Russian hackers have targeted an array of U.S. computer systems, including aviation and local government networks where intrusions were detected on some systems containing election-related material, federal officials said Thursday.
While officials acknowledged that the activity posed “some risk to elections information housed on (state and local government) networks,” there is “no evidence to date that the integrity of election data has been compromised,” according to an alert issued by the FBI and Department of Homeland Security.
Christopher Krebs, director of DHS’ Cybersecurity and Infrastructure Security Agency, described the activity Thursday has a “broad scanning” effort by the Russians that had not interfered with actual voting.
The bulletin comes a day after U.S. intelligence officials warned that Iran and Russia had obtained U.S. voter registration information in an
The tie-up intends to achieve over 1Gbps speed in trials, fast track the development and roll-out of indigenous 5G network infrastructure and services in India
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Qualcomm Technologies Inc. and Reliance Jio Platforms, famously known as Jio, announced their expanded efforts to develop open and interoperable interface compliant architecture-based 5G solutions with a virtualized RAN (radio access network).
“We are excited about working with Qualcomm Technologies in developing new generation cloud-native 5G RAN technology that is truly open and software-defined. The development of secure RAN solutions with Qualcomm Technologies combined with Jio Platforms and scale provides the ideal combination for local manufacturing and for accelerating the realization of atmanirbhar bharat for an inclusive
Did you ever wonder about those error codes you get when you click on the fix-it from Google Analytics? Or some other Analytical File?
I noticed some of the error codes are “code” issues, because Google (or some other search engine) has crawled the site, and located a ‘backend code’ page that isn’t accessible from viewers. (Not hidden pages) The problem with ‘fixing’ those errors is that they aren’t really errors, but access code that allows your website to work.
The problem with having ‘crawlers’ analyze your website, and taking their word for your placements, ranks, and other site wide issues, is that your site has been created with variables that aren’t available to ALL crawler programs. Not everyone uses the same mix of plugins, code, and securities as ‘everyone else’.
When a search engine crawler finds a ‘difference’ they don’t know what to do with it, so it lands … Read More