Smart taps Park Seo-Joon as its newest endorser



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SMART has included Korean actor Park Seo-Joon to its growing slate of Korean endorsers following Hyun Bin and Son Ye-Jin as the telecommunications company continues to ride the wave of popularity of Korean dramas and pop culture.

Park Seo-Joon, who rose to fame with dramas such as Itaewon Class (2020), What’s Wrong with Secretary Kim (2018), and Fight for My Way (2017), is the newest face of Smart’s Giga K-Video pack which allows subscribers to have weeklong access to streaming service Viu as well as 1 GB data for the platform and 2 GB open access data for P99.

“Like the two other international endorsers, Park Seo-Joon is popular and well loved by the Filipino audience. He has become a household name in the Philippines,” Alfredo S. Panlilio, Smart President and CEO, PLDT Chief Revenue Officer, said during the media launch on Oct. 28 via Facebook.

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Park Seo-Jun is Smart Communications newest endorser

Mobile services provider Smart Communications, Inc. has partnered with Viu, a leading pan-regional streaming service operated by Viu International Limited, to launch the new GIGA K-Video data pack with Korean superstar Park Seo Jun as endorser.

Smart GIGA K-Video is the first-ever prepaid data pack in the Smart Giga family that comes with a Viu Premium subscription, making it so much simpler and easier for Filipinos to enjoy the latest Korean content with unlimited downloads and an uninterrupted, no-ads experience.

Bringing the Better K-Life to Filipinos

Jane J. Basas, Senior Vice President and Head of Consumer Wireless Business, Smart, said, “Korean dramas have seeped into our local pop culture and turned into a big passion for many Filipinos. We know that Viu has played a pivotal role in bringing the best of Korean entertainment to the country, so through this partnership, we aim to make it simpler and easier for

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