SMART has included Korean actor Park Seo-Joon to its growing slate of Korean endorsers following Hyun Bin and Son Ye-Jin as the telecommunications company continues to ride the wave of popularity of Korean dramas and pop culture.
Park Seo-Joon, who rose to fame with dramas such as Itaewon Class (2020), What’s Wrong with Secretary Kim (2018), and Fight for My Way (2017), is the newest face of Smart’s Giga K-Video pack which allows subscribers to have weeklong access to streaming service Viu as well as 1 GB data for the platform and 2 GB open access data for P99.
“Like the two other international endorsers, Park Seo-Joon is popular and well loved by the Filipino audience. He has become a household name in the Philippines,” Alfredo S. Panlilio, Smart President and CEO, PLDT Chief Revenue Officer, said during the media launch on Oct. 28 via Facebook.
Mobile services provider Smart Communications, Inc. has partnered with Viu, a leading pan-regional streaming service operated by Viu International Limited, to launch the new GIGA K-Video data pack with Korean superstar Park Seo Jun as endorser.
Smart GIGA K-Video is the first-ever prepaid data pack in the Smart Giga family that comes with a Viu Premium subscription, making it so much simpler and easier for Filipinos to enjoy the latest Korean content with unlimited downloads and an uninterrupted, no-ads experience.
Bringing the Better K-Life to Filipinos
Jane J. Basas, Senior Vice President and Head of Consumer Wireless Business, Smart, said, “Korean dramas have seeped into our local pop culture and turned into a big passion for many Filipinos. We know that Viu has played a pivotal role in bringing the best of Korean entertainment to the country, so through this partnership, we aim to make it simpler and easier for