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LONDON (AP) — The U.S. antitrust crackdown on Google might seem like deja vu for European Union regulators.
By U.S. standards, the Justice Department’s move to sue Google this week for abusing its dominance in online search and advertising was a bold move. But it treads on ground already broken years before by EU officials in Brussels.
The EU’s competition commissioner, Executive Vice President Margrethe Vestager, has slapped the tech behemoth with multibillion dollar penalties in three separate competition cases in recent years. The eye-popping fines put Vestager at the forefront of the global movement to rein in Big Tech companies. But critics say – and Vestager has acknowledged – that they haven’t done much to change the company’s behavior and officials in Brussels have been weighing up new tools.
Google got its first EU antitrust penalty in 2017, when officials fined it 2.42 billion euros ($2.72 billion) for unfairly
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A flagship framework for gathering Internet users’ consent for targeting with behavioral ads — which is designed by ad industry body, the IAB Europe — fails to meet the required legal standards of data protection, according to findings by its EU data supervisor.
The Belgian DPA’s investigation follows complaints against the use of personal data in the real-time bidding (RTB) component of programmatic advertising which contend that a system of high velocity personal data trading is inherently incompatible with data security requirements baked into EU law.
The IAB Europe’s Transparency and Consent Framework (TCF) can be seen popping up all over the regional web, asking users to accept (or reject) ad trackers — with the stated aim of helping publishers comply with the EU’s data protection rules.
It was the ad industry standard’s body’s response to a major update to the bloc’s data protection rules, after the General Data Protection