The 10 elements of a successful startup pitch deck, with examples

  • Allison Byers, CEO of Scroobious, a new video-pitching platform for entrepreneurs, shared with Business Insider the 10 most important elements of a startup pitch deck.
  • She collected these elements from hundreds of pitch deck iterations and presentations and ran them by a large network of investors to get their insights.
  • A good pitch deck should start with a concise mission statement or origin story, outline a problem, and offer a clear solution.
  • Back up your proposal with market sizing, competitive analysis, and go-to-market and customer acquisition strategies. 
  • Investors will want to know more about you, so make sure to insert slides that detail your background and your team’s expertise and end with a thank you and your contact information.
  • Visit Business Insider’s homepage for more stories.

What do investors want to see in startup pitch decks? For founders seeking funding for their companies, that’s the million-dollar (or multimillion-dollar) question. 

And

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