Lost in translation: Amazon website launch trips over faulty Swedish

STOCKHOLM (Reuters) – Amazon.com Inc’s long-awaited launch of its Swedish website on Wednesday was marred by glitches and translation errors, including mistaking the Argentinian flag for Sweden’s.

FILE PHOTO: The logo of Amazon is seen at a logistics centre in Lauwin-Planque, northern France, April 22, 2020. REUTERS/Pascal Rossignol/File Photo

The website, which offers customers more than 150 million products across 30 categories, had used faulty translation from English to Swedish, allowing offensive words in product descriptions.

The word valdtakt, which means rape in Swedish, is being used on several products instead of raps – the correct Swedish word for a plant.

Some product descriptions use a Swedish word for male genitals, instead of the word for rooster, and a frying pan has been listed as a product for women.

Many users took to Twitter to point out the errors.

“Your choice of words is a

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11-year-old finds computer for Bronx girl missing remote classes because of faulty DOE iPad

A Manhattan seventh grader with only 11 years under her belt has already given away 25 computers to help needy students across the U.S. — but her 26th computer was destined for someone a lot closer to home.



a person in a newspaper: The Daily News cover featuring Regina Alston and her daughter.


© New York Daily News/New York Daily News/TNS
The Daily News cover featuring Regina Alston and her daughter.

Daisy Hampton, despite her young age, heads an education non-profit dedicated to erasing the digital divide. So when she read a Daily News story about a Bronx student struggling to attend remote classes on a faulty Education Department-issued iPad, Daisy knew she had to dig around for a laptop one more time.

This brand-new computer was earmarked for Kimani Anderson, 9, who was in danger of being reported to child services because of her online truancy — even though she and her mom could prove the girl’s absences were due to her DOE-issued

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Lost in Translation: Amazon Website Launch Trips Over Faulty Swedish | Technology News

By Supantha Mukherjee and Helena Soderpalm

STOCKHOLM (Reuters) – Amazon.com Inc’s long-awaited launch of its Swedish website on Wednesday was marred by glitches and translation errors, including mistaking the Argentinian flag for Sweden’s.

The website, which offers customers more than 150 million products across 30 categories, had used faulty translation from English to Swedish, allowing offensive words in product descriptions.

The word valdtakt, which means rape in Swedish, is being used on several products instead of raps – the correct Swedish word for a plant.

Some product descriptions use a Swedish word for male genitals, instead of the word for rooster, and a frying pan has been listed as a product for women.

Many users took to Twitter to point out the errors.

“Your choice of words is a catastrophe for your launch and you need a new director for overseas sales. I assume your shares will plummet in response,”

Read More

Amazon website launch trips over faulty Swedish

By Supantha Mukherjee and Helena Soderpalm



a close up of a sign: An Amazon logo is seen at its centre in Darlington


© Reuters/LEE SMITH
An Amazon logo is seen at its centre in Darlington

STOCKHOLM (Reuters) – Amazon.com Inc’s long-awaited launch of its Swedish website on Wednesday was marred by glitches and translation errors, including mistaking the Argentinian flag for Sweden’s.

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The website, which offers customers more than 150 million products across 30 categories, had used faulty translation from English to Swedish, allowing offensive words in product descriptions.

The word valdtakt, which means rape in Swedish, is being used on several products instead of raps – the correct Swedish word for a plant.

Some product descriptions use a Swedish word for male genitals, instead of the word for rooster, and a frying pan has been listed as a product for women.

Many users took to Twitter to point out the errors.

“Your choice of words is a catastrophe for your launch and you

Read More