From First Impressions To the First Fund-Raise

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These are challenging times. Startup founders are dealing with reduced demand and depleting cash reserves as customers re-evaluate their purchase decisions, or simply defer them. A recent TiE Delhi/Zinnov report states that due to COVID-19, 15 per cent of startups have halted operations while 44 per cent have cash runway for less than six months. It has been a specially difficult time for startups who were about to commence their fund-raising phase just as the pandemic hit.

As startups’ focus shifts to issues of survival and cautious growth, they need to modify their fund-raising strategies. The competition for angel and venture capital has only increased. The downturn has resulted in extended funding

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