NASCAR legend Dale Earnhardt Jr. is now the executive director of iRacing, the Chelmsford-based simulated racing platform viewed as an integral part of NASCAR’s growth strategy.
Th 46-year-old Earnhardt, who twice won both the Daytona 500 and the Xfinity Series championships, is in the NASCAR Hall of Fame Class of 2022. Earnhardt said he began iRacing since its start in 2004 and that he now wants to take part in its operations.
“Realizing iRacing’s potential early, its success has always been important to me,” said Earnhardt in a release.
His duties will include partner and community relations, user experience, development of the platform’s stock car offerings, marketing, partnerships, and licensing.
“Whether it was connecting iRacing with NASCAR in 2008, making other partner introductions, developing content, laser-mapping race cars, Beta testing new technology,” Earnhardt said, “it has been a privilege to be a small part of iRacing’s expansion. Even more, it