With a difficult 2020 coming to an end, we could all do with a dose of optimism for the next year ahead and luckily there is plenty of data to suggest business recovery will pick up by Q2 2021. Which means brands need to react now to ensure their search is strong enough to fully capitalise on demand, as it returns to normal.
Here, we look at three SEO priorities you need to place at the centre of your search marketing strategy for the next six months.
1. Diversify your marketing around SEO
In response to the coronavirus pandemic, half of UK companies slashed their advertising spend while only 7% said they would increase spending to take advantage of decreased competition and exploit new opportunities.
With 2020 now coming to a close, these opportunities are becoming more apparent. Some 37% of consumers plan to spend more online this year while
MISSOURI CITY, Texas, Nov. 24, 2020 /PRNewswire/ — Arcos, Inc. announced today it would provide six months’ free use of Vent Navigator™, a new Clinical Decision Support (CDS) tool for patients suffering from Acute Respiratory Distress Syndrome (ARDS), to users who sign up at ArcosMedical.com by March 31, 2021.
“Given that the influx of COVID-19 patients is stretching critical care resources so thinly, we decided to offer Vent Navigator for free during this time to support critical care professionals,” said Chris Meador, President and Co-founder of Arcos. “Vent Navigator provides evidence-based recommendations for lung-protective ventilator settings, spontaneous breathing trials (SBTs), and extubation.”
Features and benefits of Vent Navigator include:
Embedded protocols and complex decision trees, including ARDSNet and PALICC guidelines and SBT criteria
Recommendations for ventilator setting changes in PEEP/FiO2, as well as tidal volume and inspiratory pressure, based on ongoing blood gas test results
Debating getting the new Chromecast with Google TV compared to a Roku, Apple TV or Amazon Fire TV? Google has a bundle that it hopes might sway you toward its new streamer.
The Google Store is offering a bundle of its new Chromecast with six months of Netflix’s Standard plan for $90. Google’s streamer costs $50 on its own while Netflix’s Standard plan, which lets you stream in HD on up to two screens at once, runs $14 per month. Over the course of six months, the Netflix subscription on its own would cost roughly $84, so the savings works out to $44 — basically the same as getting the new Chromecast for $6.
Those who already have Netflix — either the Standard plan or Netflix’s cheaper Basic or pricier Premium options
The Nintendo Switch continues to gain momentum, according to Nintendo’s Q2 financial report for the fiscal year 2020/2021. The company’s new investor relations information for the quarter has launched, and it has revealed some huge sales figures.
The Switch has now sold 68.30 million units, making it the second highest-selling Nintendo home console ever. This quarter, which stretches from July 1-September 30, saw 6.86 million Switch units sold around the world, judging by their previous report (thanks, Vooks).
The Switch Lite makes up 10.36 million of those sales, meaning that the hybrid system remains the most popular.
The system has now overtaken the NES’ lifetime sales of 61.91 million, a figure that it was just barely under last quarter. If this momentum holds–and that seems likely–it will overtake the 3DS (75.94 million units) within this financial year. The Wii remains Nintendo’s top-selling system, with 101.63 million units sold, but with
T-Mobile added a net total of more than 2 million customers in the third quarter, giving it more than 100 million customers for the first time.
The Bellevue, Wash.-based wireless company posted of revenue of $19.3 billion and profit of $1.3 billion, or $1 per share, topping Wall Street’s expectations by both measures. Analysts surveyed in advance of T-Mobile’s earnings release expected the company to post earnings of 43 cents/share on revenue of $18.34 billion.
The results represent “the strongest financials in our history,” said Mike Sievert, the T-Mobile CEO, on an earnings call with analysts and investors. The company raised its financial guidance for the second half of the year by a variety of measures, including free cash flow between $700 million and $900 million, up from guidance of $300 million to $500 million previously.
Sievert said the growth took place despite COVID-19 creating a “slower switching environment” for
(Bloomberg) — Whether it’s election jitters, virus concerns or old-fashioned bubble fears, the invincible halo surrounding American tech stocks this year is finally fading.
Investors are on course to pull the most money out of technology-focused exchange-traded funds since May last year, according to data compiled by Bloomberg. More than $1.5 billion has exited so far in October.
Tech names were among the hardest hit on Wednesday as the S&P 500 dropped the most since June amid growing fears the resurgent coronavirus will derail an economic rebound. The Nasdaq 100 Index rebounded 1.2% at 10:25 a.m. on Thursday in New York, though it remains heavily down for the week.
“They’ve been seen as this sector set apart from the rest of the economy because the profits have kept coming in,” said Tim Courtney, chief investment officer of Exencial Wealth Advisors. “That will start to be tested
Apple Arcade, the iPhone maker’s huge subscription gaming service, is good enough to be a major selling point for the iPhone and other Apple products–and soon, new Apple purchases will come with an extended free trial. While you can currently test out Apple Arcade for a month free, new purchases starting today will include three free months of Arcade.
This offer centers on the new 5G iPhone 12, releasing October 23, but it applies to all Apple products, including iPad, iPod Touch, Apple TV, and Mac devices.
Apple Arcade is similar to Xbox Game Pass, except that it’s yet to lose any titles from its growing catalog. If a game is on Apple Arcade, it means it’s a mobile exclusive to that platform, and will not make its way to Android or other mobile stores. It usually costs $5 a month, so three months worth is a $15 saving.