SEO Success Is a Moving Target, but Good Content Will Always Be Crucial

Google updates its search result algorithm thousands of times every year, and for content marketers, keeping up with the ever-changing search engine optimization (SEO) standards can feel like a losing battle.

Though its tweaks are typically minor, some changes are a lot heftier. In just the past two years, Google rolled out nine significant updates, including several deemed “Broad Core Algorithm Updates.” And, while the search behemoth is traditionally tight-lipped about what each update entails, typically its goal is to evolve how its 200 SEO ranking factors—such as inbound versus outbound links—are scored in search results.

The impact of each update, in turn, depends on whether it’s applied to a relatively small number of web pages or rolled out more broadly across the larger internet.

Overwhelmed yet? Google and SEO experts maintain that there’s no need to be. Google’s primary intent isn’t to penalize pages; it’s to improve the web

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