Tim Cook believes Apple has a moral obligation to protect its users’ privacy, and he’ll got to any lengths to let you know it—even if it means taking shots at fellow Silicon Valley power players like Google, Facebook, and Yahoo.
“Like many of you, we at Apple reject the idea that our customers should have to make tradeoffs between privacy and security. We can, and we must provide both in equal measure. We believe that people have a fundamental right to privacy. The American people demand it, the Constitution demands it, morality demands it,” Cook said during his speech at the EPIC civil liberties event in Washington, D.C. this week, was he was the first business leader ever to be honored.
The Apple CEO quickly took aim at the tech companies that have made billions out of selling off personal user data to advertisers—from search queries to email content to