SEO in a Nutshell: Understanding, Credibility & Deliverability

Google has three “needs” that we can feed into to win the “modern Google game.”

  • Understanding.
  • Credibility.
  • Deliverability.

That’s it.


Everything you do in SEO feeds one or more of these pillars.

If you are doing anything that doesn’t help Google in one of these aspects, it is almost certainly not worth doing.

In this article, you’ll learn a simple, manageable, and delightful approach to our work as digital marketers when it comes to making the most of the opportunities Google offers.

Google’s 3 Needs: Understanding, Credibility & Deliverability

Ever since the beginning, Google’s users have expressed a problem (including asking a question) and Google has sought to provide them with the best solution to their problem (or answer to their question) as efficiently as possible.

Up until Hummingbird, the process was hit-and-miss due to the simplistic manner in which Google ranked the results:


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