…why?
The Verge interviewed Zahid about his project once his tweet announcing it took off.
He started the project examining McDonald’s locations in Germany, where he lives. He biked around Berlin, physically visiting McDonald’s locations to see if McBroken’s data was correct. After it passed that test, he expanded to the US. He also found out shortly after launch that the one-minute time frame was too quick—the app pretty quickly pegged him as a bot and cut off access. Trying to add a McSundae to the cart every 30 minutes, however, keeps McBroken up to date and appears to meet the McDonald’s app’s human-seeking standards.
This is not the first time a customer has tried to develop a technological workaround to McDonald’s corporate problems. In 2017, a woman named Raina McLeod created an app to track if McDonald’s ice cream machines were working. As McLeod explained to BuzzFeed at the