By Ron Lieback, founder/CEO of ContentMender and author of 365 to Vision: Modern Writer’s Guide (How to Produce More Quality Writing in Less Time).
Writing without SEO in mind hurts your business. Google one of your services or products. Are you on page one of the search results, hopefully ranking in the top five positions?
If you’re not in the top five organic (not paid) positions, you’re missing out on 70.4% of traffic. According to Search Engine Journal, a study that took into account 80 million keywords and billions of results reported the following clicks on the top positions:
Nowadays, browsers are wise. They trust a top organic result for a search query over the top paid Google Ad. Anyone with a huge budget can consistently rank at the top of Google Ads. Much more is needed