How Outer, Shapermint And Chatdesk Do It

Everyone knows that word-of-mouth marketing is the most effective and efficient way to attract new customers to a brand or a store. Yet before the widespread adoption of social media, word-of-mouth happened by accident and was not something easily managed.

Then along came Facebook, Twitter, Pinterest and Instagram and brands discovered new ways to manage word-of-mouth marketing and make it work. A multi-billion-dollar industry – influencer marketing – was born.

A recent Association of National Advertisers study found some 75% of marketers are using it to raise brand awareness and drive traffic to websites and stores.

But consumers caught on pretty quickly that influencers’ social media posts weren’t necessarily authentic endorsements. They get paid to do them.

The mercenary nature of influencer marketing dramatically reduces its influence. Some 57% of consumers say there is an authenticity

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French iPhone Boxes Come Packed in an Outer Box With Separate EarPods

After the news that France would be the only territory to continue to include EarPods with the iPhone, it seems that Apple is not packing the earbuds within the ‌iPhone‌’s box (via iGeneration).

Screenshot from TheiCollection’s review video

The French iPhone 12 and iPhone 12 Pro does not have a different retail box to accommodate EarPods, meaning that all ‌iPhone‌ boxes are consistent worldwide. Since the new ‌iPhone‌ boxes are slimmer without a tray for EarPods or a power adapter below the ‌iPhone‌, in France the EarPods are in the bottom of a separate box that is large enough to also contain the standard ‌iPhone‌’s box. The additional box appears to be much larger than the new, slimmed-down ‌iPhone‌ boxes.

Apple is continuing to include EarPods with iPhones in France due to legal obligations. French law demands that manufacturers provide a hands-free accessory with smartphones due to concerns about

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