When you’re setting up a high-profile event for your company, there will be complicated communications demands because of the event’s size. The business needs to have communications strategies before, during, and after the event to ensure that everything happens smoothly.
Unfortunately, nothing in planning high-profile events is straightforward. It’s not uncommon to see businesses overlooking critical communications steps or strategies when putting together their event. Sadly, a breakdown in communications could lead to the collapse of the entire event. To prevent this, we asked 15 professionals from Forbes Communications Council about the strategies that companies typically overlook in their high-profile event planning. Here’s what they told us.
1. Preparing For The Worst
Never forget to prepare for the worst. Most events have apps or websites that serve as their communications
Avoid selfishness. It causes problems everywhere, and the e-biz world is no exception. To succeed, you must know your audience, care about them, and go the extra mile to meet them where they’re at.
Maybe you’re brainstorming a new website: “My website is about me, my services, and my products”
Maybe you don’t go around saying that explicitly, but it still might your subconscious attitude. Most of us can identify with the joke, “I’m not much, but I’m all I think about.”
Yes, you should think about your services and products – their benefits and limits. Think about yourself – your own limits as an entrepreneur. And if you want people to buy, think about these things in terms of your prospects.
Who are they?
What are they expecting?
What are they searching for?
How do they perceive your products, your niche, your approach?