15 Overlooked Communications Strategies When Planning Large Events

When you’re setting up a high-profile event for your company, there will be complicated communications demands because of the event’s size. The business needs to have communications strategies before, during, and after the event to ensure that everything happens smoothly.

Unfortunately, nothing in planning high-profile events is straightforward. It’s not uncommon to see businesses overlooking critical communications steps or strategies when putting together their event. Sadly, a breakdown in communications could lead to the collapse of the entire event. To prevent this, we asked 15 professionals from Forbes Communications Council about the strategies that companies typically overlook in their high-profile event planning. Here’s what they told us.

1. Preparing For The Worst

Never forget to prepare for the worst. Most events have apps or websites that serve as their communications

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The Most Overlooked Website Marketing Strategy

Avoid selfishness. It causes problems everywhere, and the e-biz world is no exception. To succeed, you must know your audience, care about them, and go the extra mile to meet them where they’re at.

Maybe you’re brainstorming a new website: “My website is about me, my services, and my products”

Maybe you don’t go around saying that explicitly, but it still might your subconscious attitude. Most of us can identify with the joke, “I’m not much, but I’m all I think about.”

Yes, you should think about your services and products – their benefits and limits. Think about yourself – your own limits as an entrepreneur. And if you want people to buy, think about these things in terms of your prospects.

  • Who are they?
  • What are they expecting?
  • What are they searching for?
  • How do they perceive your products, your niche, your approach?
  • How might you be confusing or
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5 SEO Tips Overlooked By Bloggers

You blog because you want to share your knowledge; you also blog because you want to drive traffic to your website and rank highly in the search results.

You already know about the basic SEO stuff to do with on-page factors and link building, but there are myriad other factors that get overlooked.

Granted, you’ll never smash them all, but it’s worth spending some time on the easy ones to make sure your blogs have a more significant impact.

Here are five simple but effective tactics you should be using.

Stunning headlines

How do great headlines help your rankings?

Well, more click-throughs in the search results boost your rankings because the algorithm will attach more value to your blog.

So if you rank relatively low, but get a lot of clicks, your ranking will rise. However, if you rank highly and you don’t get click-throughs, your blog will be deemed … Read More