YouTube reports paid subscribers have risen to 30 million

That’s reflective of an overall banner year for online streaming services like YouTube, Netflix and Amazon Prime Video as people stared at their screens with less guilt than ever before during shelter-in-place and social distancing measures.

YouTube now has 30 million paid subscribers to its premium and music services combined, up from 20 million at the end of last year, Pichai reported as part of Google’s quarterly earnings results Thursday. Amazon also saw a bump for Prime Video streaming service, the company said during its quarterly earnings results. The number of Prime members streaming videos on the site jumped 80 percent in the third quarter compared with the same quarter a year ago. That was attributable to some Prime members who hadn’t previously streamed it, executives said on an analyst call.

“We’ve seen it as a very significant acquisition channel for new Prime members,” Amazon chief financial officer Brian Olsavsky

Read More

From Facebook to TikTok, U.S. political influencers are paid for posts

By Elizabeth Culliford

(Reuters) – A voter registration project is compensating Latina mothers for social media posts about climate change, while a political action committee (PAC) is paying eight TikTok influencers for videos to help get the youth vote out for Democratic presidential candidate Joe Biden.

The tactic of paying so-called influencers and publishers for creating and posting political content is taking off across social media sites. While Facebook Inc <FB.O> and Alphabet Inc’s <GOOGL.O> Google are putting various pauses on election ads in the days around the U.S. vote on Tuesday, sponsored content posted by social media creators is still permitted on their platforms.

“We’re developing our plans right now around how to message during that time,” said Christian Tom, head of digital partnerships at the Biden campaign. “I suspect that digital partners broadly … will be at the heart of how we address that communication need.”

Political groups

Read More

A notoriously secretive government agency just paid a record $114 million to a whistleblower

Someone just scored a $114 million payday — without playing the lottery or stepping into a casino. Instead, the check was signed by Uncle Sam.



a person standing in front of a building: The SEC fiercely protects the identifies of whistleblowers, which means we may never know who received the record-setting award of $114 million, or what misconduct he or she helped uncover. "These whistleblower tips have a huge impact on our enforcement program. It's a gamechanger," Jane Norberg, head of the SEC's whistleblower office, said in an interview.


© Andrew Harrer/Bloomberg/Getty Images
The SEC fiercely protects the identifies of whistleblowers, which means we may never know who received the record-setting award of $114 million, or what misconduct he or she helped uncover. “These whistleblower tips have a huge impact on our enforcement program. It’s a gamechanger,” Jane Norberg, head of the SEC’s whistleblower office, said in an interview.

The Securities and Exchange Commission awarded the staggering $114 million to a whistleblower who tipped the government off to misconduct and provided “extraordinary” assistance in an investigation, the agency announced Thursday.

That more than doubles the prior SEC whistleblower record, which was set just four months ago.

“I hope this record-breaking award encourages others with information about possible securities laws violations to step forward,”

Read More

How HBO Max’s marketing team turns free-trial users to paid customers

  • WarnerMedia’s HBO Max launched in May, using a seven-day free trial offer to entice users to sign up, and persuade them to become paying subscribers.
  • Christine Miller, director of campaign management for HBO Max, shared specific steps the streaming service takes to engage its free-trial users, during Braze’s Forge conference on Oct. 13.
  • Most recently, she’s been working with HBO Max’s data-science group to dig deeper into the reasons users cancel their HBO Max accounts, and pinpoint marketing creative that could change their minds.
  • Visit Business Insider’s homepage for more stories.

WarnerMedia’s HBO Max launched in May, using a seven-day free trial offer to entice users to sign up and persuade them to become paying subscribers. 

Christine Miller, director of campaign management at HBO Max, shared specific steps the streaming service takes to engage its free-trial users — whether they know the HBO brand or are new to it —

Read More

Over $67.8 million in unclaimed property paid out to Virginians, virtual claim website now live

RICHMOND, Va. (WAVY) — Governor Ralph Northam announced Friday that the Department of the Treasury’s Unclaimed Property Program returned over $67.8 million in unclaimed property to Virginians — an now it’s even easier to claim assets, virtually.

“As we continue dealing with the economic impacts of this pandemic, we are getting Virginians the money that is owed to them as quickly and efficiently as possible,” said Northam. “The millions of dollars returned this year is a testament to the hardworking Treasury staff who are finding new ways to reunite people with their unclaimed assets despite the challenges brought on by the COVID-19 crisis.”

So, what is “unclaimed property”?

State officials say that unclaimed property consists of “abandoned assets or accounts” which are considered dormant due to a period of inactivity. Cash, stocks, bonds, utility deposits, customer refunds, unpaid wages, money from insurance policies, securities and investments, bank accounts, and tangible

Read More