International Tennis Stars Turn Old El Paso Tortilla Launch into a Worldwide Charitable Event

#MessFreeChallenge benefits food banks across the globe

What began as a new product launch for Old El Paso Tortilla Pockets™ in Australia has turned into a global match between leading tennis players, and the winner is local food banks. While the ball has bounced around the world, it landed in North America with the #MessFreeChallenge waged from Canadian tennis star Genie Bouchard to U.S. tennis phenom Sofia Kenin. And Kenin closed it out with a final challenge to her rival and teen sensation Iga Swiatek.

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Tennis stars around the world participated in the Old El Paso #MessFreeChallenge which resulted in not only some cool tricks being performed, but with 100,000 products/meals being donated to local food banks around the world. (Photo: Business Wire)

Aussie tennis star Nick Kyrgios began the #MessFreeChallenge that initially partnered with his NK Foundation as

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