The Power Of Purchase Beacons In Website Design

Shaz Memon is Founder of Digimax Dental | A Top Dental Marketing Agency | His Charity: Wells on Wheels | Best-Selling Author

Given the stunning increases in the availability of online material and the number of websites to choose from, designing sites that stand out and make potential customers want to stay has become a critically important competence for those wanting to succeed in business. Although some might argue that designing websites for search engine optimization is the most important characteristic to succeed online, others might suggest that conversion rates and the ability to hold a potential customer’s attention for more than five seconds are the most important. Based on my belief that “scrolling and clicking are currency,” the crux of this paper’s argument is that carefully placed “purchase beacons” at the website design stage are what will yield the most profitable results from your online traffic.

Purchase beacons

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SPX Announces Purchase of Sensors & Software Inc.

CHARLOTTE, N.C., Nov. 12, 2020 (GLOBE NEWSWIRE) — SPX Corporation (NYSE:SPXC) today announced that it has completed the acquisition of Sensors & Software Inc. (“Sensors & Software”), based in Mississauga, Ontario. Sensors & Software is a manufacturer and distributor of Ground Penetrating Radar (GPR) products used for locating underground utilities, detecting unexploded ordinance, and geotechnical and geological investigations.

“We are excited about Sensors & Software joining the SPX team,” said Gene Lowe, President and CEO of SPX Corporation. “Sensors & Software is a leader in GPR applications, with a strong brand, technology and user base that make it a highly complementary addition to our Radiodetection business’ industry-leading portfolio of cable and pipe locator and other detection and measurement products. We expect this combination to drive incremental value by leveraging our combined products, technologies, sales networks and channels.”

The company’s results will be reported as a part of SPX’s Radiodetection business

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DOJ sues to block Visa’s $5.3 billion purchase of Plaid Inc.

CHARLOTTE, N.C. (AP) — The Department of Justice sued payment processing giant Visa Inc. on Thursday to block the company’s purchase of financial technology startup Plaid, calling it a monopolistic takeover of a potential competitor to Visa’s ubiquitous payments network.

The lawsuit, filed in the Northern District of California, seeks to stop Visa’s purchase of Plaid, which at $5.3 billion would have been the second-largest acquisition in the company’s history, second only to Visa’s buyout of Visa Europe a few years ago.

Plaid provides the infrastructure to allow consumers and businesses to pay directly from their bank account. Services like Venmo, SoFi, Stripe and TransferWise all use Plaid as a way for consumers to send money from their bank accounts to another party without having to use the debit card infrastructure that’s largely controlled by Visa and its competitor Mastercard.

Visa earns a small fee from every transaction that is

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Accenture Federal Services and Criterion Systems Awarded Position on US Department of Agriculture IT Support Services Blanket Purchase Agreement

Accenture Federal Services (AFS), a subsidiary of Accenture (NYSE: ACN), and Criterion Systems Inc. have been awarded a spot on the U.S Department of Agriculture (USDA) Information Technology Support Services (DAITSS) contract, which aims to streamline enterprise information technology (IT) support services and centralize procurement functions.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201028005204/en/

Elaine Turville, a managing director and Accenture Federal Services USDA client account lead (Photo: Business Wire)

Issued by the U.S. Forest Service and available to all USDA agencies, the blanket purchase agreement (BPA) has an estimated value of $450 million and a five-year performance period.

Working under a contractor teaming arrangement, AFS and Criterion Systems will provide the USDA with a broad range of IT services, including strategic IT management support, hosting/cloud support, website and application support, software and hardware support, administration support, and IT security and compliance services.

“This is a great

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Apple Expanding ‘Express’ Retail Store Setup That Offers Safer Purchase Options

Apple is planning to expand a new “Express” store format that will make it easier and safer for customers to purchase new Apple devices, including the iPhone 12 lineup, reports Reuters.

Image via PopVox co-founder and CEO Marci Harris on Twitter

The Express store format features a wall built around the front of the main Apple Store with temporary sales counters that are protected by plexiglass, similar to a bank. There are shelves of accessories behind store employees, and customers can pick up items at stores after ordering online, or talk with Apple’s staff for help.

Apple has been using curbside pickup in some areas where there are serious coronavirus outbreaks, but Apple’s retail chief Deirdre O’Brien told Reuters that curbside pickup doesn’t work well in shopping malls and downtown shopping centers where the “curb” is far from the store location.

For these situations, the Express format is preferred.

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