Role of featured snippets in website traffic boost

30-second summary:

  • Featured snippets account for a 35.1% share of all clicks.
  • The featured snippet and knowledge panel SERP give a better click-through rate together.
  • Users click on featured snippets that seem “informative”.
  • Users who prefer the regular search results listings don’t click on featured snippets.
  • “People also ask” boxes are an unpopular choice showing the lowest amount of clicks.
  • 24% of users consider a featured snippet as an ‘Ad’ and don’t click on it.

Featured snippets are probably the first thing people see when they perform a search query. Acquiring the position ‘zero’ on the SERPs, the featured snippets dominate the page and immediately capture the attention of the viewer. 

However, does it make an impact on the visitor? Do the featured snippets get more clicks when compared to the top results? How does the audience perceive them?

To answer these questions and more, we at Engine Scout recently

Read More

Roku Hires Apple’s Chief Siri Architect For Software Role

(Bloomberg) — Roku Inc. has hired a Siri executive at Apple Inc. to lead advanced technology development.



Roku streaming stick


© Photographer: Monica Schipper/Getty Images North America
Roku streaming stick

Brian Pinkerton has joined the San Jose, California-based maker of TV set-top-boxes and software where he will focus on “technical innovation and strategic software development across the platform,” the company said on Tuesday. His work will be broader than voice control, which was his specialty at Apple, where he was the chief architect of Siri until November, according to his LinkedIn page. Pinkerton was also previously chief technology officer for the Chan Zuckerberg Initiative.

Loading...

Load Error

Roku sells several streaming video players to access video content as well as sound bars, but the company has increasingly focused on expanding its software platform and the Roku Channel streaming service. It has also been pushing for its software to be built into lower-end TVs, ceding

Read More

Roku Hires Apple’s Former Chief Siri Architect for Software Role

(Bloomberg) — Roku Inc. has hired a senior manager for Siri at Apple Inc. to lead advanced technology development.



Roku streaming stick


© Photographer: Monica Schipper/Getty Images North America
Roku streaming stick

Brian Pinkerton has joined the Los Gatos, California-based maker of TV set-top-boxes and software where he will focus on “technical innovation and strategic software development across the platform,” the company said on Tuesday. His work will be broader than voice control, which was his specialty at Apple, where he was the chief architect of Siri until November, according to his LinkedIn page. Pinkerton was also previously chief technology officer for the Chan Zuckerberg Initiative.

Roku sells several streaming video players to access video content as well as sound bars, but the company has increasingly focused on expanding its software platform and the Roku Channel streaming service. It has also been pushing for its software to be built into lower-end TVs,

Read More

Jeon Jong Seo Cast for Lead Role in Korean Remake of Netflix Series ‘Money Heist’?

Korean media outlets reported that one of the lead casts of most awaited project Korean remake of Money Heist is being finalized. Korean adaptation of the hit series Money Heist is likely to star Jeon Jong Seo in one of the lead roles. The star has been offered the role of Tokyo.

Jeon Jong Seo has not responded to the news yet. But her agency has confirmed that the actress has received the offer. It said that she is still reviewing the offer and has not given her final answer.

Jeon Jong Seo Ursula
Jeong Jong Seo [L] has been offered the role of Tokyo, played by actress Ursula Corberó [R], in Korean adaptation of Spanish drama Money Heist.
Instagram

Korean Adaptation of Money Heist

The Korean adaptation of Money Heist will be produced by BH Entertainment. The series

Read More

Macs No Longer Play A Leading Role At Apple

20201105_Mac_Apple_IBT Mac computer sales as a percentage of Apple’s revenue since 2000* Photo: Statista/IBT

Confirming earlier reports, Apple officially announced a third product launch event for this fall, after holding separate events for new iPads and Apple Watches in September and the latest iPhones in October. The upcoming event headlined ‘One More Thing’ in reference to Steve Jobs’ famous practice of saving best for last, will be held virtually on November 10 and is all but certain to be about new MacBooks using Apple’s own chips as opposed to Intel processors, which Apple has been using since 2006.

In the recently ended fiscal year 2020, the company was formerly known as Apple Computer generated $28.6 billion in revenue selling what it was originally named after computers. And while that makes Apple’s Mac business of 2020 more than four times as large as it was at the turn of the century, selling

Read More

ecommerce – The Role of AI In Digital Marketing

When it comes to digital marketing trends, there are so many areas to keep up with that it can often be overwhelming for an entrepreneur of any kind. It doesn’t matter what kind of industry you are in – the truth is that every business is focused on their online presence (or at least should be). In addition, many are quick to position themselves to take advantage of the latest digital marketing trends.

This can often be expensive and exhausting. It might involve spending a significant amount of money on new software, programs, products, and also hiring agencies to create content for you. It doesn’t matter whether we are talking about video marketing, SEO writing, or automation, everyone is trying to find ways to make sure that they grab as much attention from the consumer as possible, in hopes of conversion. However, one trend isn’t going anywhere – and that

Read More

JoAnn Alfano’s Role Expands To Oversee Current Programming, Formats Group In Latest Universal Studio Group Moves

Universal Studio Group chair Pearlena Igbokwe on Tuesday revealed the latest tweaks to the structure of the group that comprises Universal Television, UCP and NBCUniversal International Studios, saying that the International Formats Group has joined the fold to be overseen by JoAnn Alfano, whose role has been expanded.

As part of the tweaks, Formats boss Enrique Guillen, EVP Commercial Strategy and International Development, will be reporting to Alfano, who will now oversee Current Programming for both Universal Television and UCP. She will now hold the title of EVP Scripted Current Series and Head of International Business Development, USG.

USG still needs to replace a Universal TV president and and international president, the latter following the departure of Jeff Wachtel.

Alfano, the veteran Lifetime and Brillstein exec, had been EVP Scripted Programming at NBCUniversal International Studios before returning to the domestic side in 2018 as EVP Current Series and New Business

Read More

Fake news spread on WhatsApp to Indian Americans plays stealth role in U.S. election

By Paresh Dave

OAKLAND, Calif. (Reuters) – New Jersey tech entrepreneur Arun Bantval is U.S. presidential candidate Joe Biden’s top fake-news watchdog on messaging service WhatsApp about the Democrat and his Indian American running mate Kamala Harris.

Messages on WhatsApp, owned by Facebook Inc, are confidential and cannot be seen by moderators who police misleading memes, claims and other content on the social media giant’s flagship platform. Two billion users rely on WhatsApp’s free app to chat with individuals and groups of up to 256 people.

Bantval, 56, who chairs the Biden campaign’s five-member rapid response team focused on South Asian voters, has tracked dozens of concerning messages of unknown origin and crafted about 50 rebuttal graphics and texts over the last three months.

His team and similar ones at nonpartisan groups are trying to fill WhatsApp’s moderation void by joining big WhatsApp groups and asking community leaders to report

Read More

Role Of E-Commerce In Driving Technology Adoption For Indian Warehousing Sector, Post COVID


5 min read

Opinions expressed by Entrepreneur contributors are their own.


You’re reading Entrepreneur India, an international franchise of Entrepreneur Media.

Global supply chains and logistics sectors have undergone a major disruption during the past few months, thanks to the pandemic. Several first-time users logged on to e-commerce websites to make safe, virtual purchases for essentials and had a contactless delivery experience at their doorstep. The sector also witnessed a major shift in popular categories, from luxury and lifestyle purchases to shopping for basic essentials such as groceries, medicines, office and school supplies, e-learning tools and even food delivery. As per an impact report released by Uni-commerce, titled E-commerce Trends Report 2020, e-commerce has witnessed an order-volume growth of 17 per cent as of June 2020, and about 65 per cent growth in single brand e-commerce platforms.

However, in-spite of challenges such as manufacturing slowdown, shortage

Read More

The Role of Internet in Business

The internet plays a major role in every aspect of our modern life. Internet technologies play a major role in business. As a business owner, knowing the role of internet in business will help you take advantage of the powerful opportunities it offers to grow you business and make operations more effective.

Here are different ways in which the internet has contributed to the success and growth of businesses.

Communication: The internet makes communication fast and cost efficient. Businesses use internet technologies such as Skype internet and video calls, email and video conferencing to make communication virtually instant.

Growth: The internet plays a big role in the growth of businesses. It gives businesses an opportunity to reach a wider global audience. Promoting through the internet is also a way to increase sales and reach the desired growth level. Business can also expand by having an online division.

MarketingRead More