Search engine optimization (SEO) is a large toolbox of strategies small business owners can deploy to help potential customers find them online. You don’t need to be a marketing professional or expert to invest in SEO, either. Behind the technical veneer, the process of making your store’s online presence search-friendly comes down to a few key actions.
Here’s how to cut through the acronyms to reach the people who want to find your products and services.
The librarian and the search engine
What most SEO guides don’t tell you is that search engines are actually not that different from people. In the same way you’d look for books in a library, skim-read their content, and judge their quality, search engines do the same. Only the process is a lot faster and more methodical.
Press release content from KISSPR. The AP news staff was not involved in its creation.
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11/05/2020, Glasgow // KISSPR //
November 6, 2020 – Glasgow, Scotland: Craig Campbell, a Glasgow SEO expert with nearly two decades of experience in the industry, has recently released a free guide on link building. The guide, entitled “Link Building Explained,” is a written article paired with a recorded webinar that features Campbell and 3 of his expert guests. The guide is broken down into manageable subsections, including an in-depth explanation of link building for novices, the different step-by-step processes of link building, and automation techniques.
This guide is part of a larger series of free content that Campbell has been producing and publishing since COVID-19 hit. Motivated by his desire to help SMBs and other digital marketing experts hone their SEO skills, Campbell has created podcast episodes, blogs, and Youtube
A former senior Uber exec faces allegations he stole confidential information while serving on the board of a Californian logistics firm, before going on to launch his own freight business.
In a lawsuit filed on Tuesday in California, Vanguard Logistics Services USA claims Fraser Robinson performed a ‘charade’ as a consultant and advisor while setting up his own firm.
Robinson’s startup Beacon has been backed by tech titans like Eric Schmidt and Jeff Bezos.
Visit Business Insider’s homepage for more stories.
A former Uber executive faces allegations in a fresh lawsuit that he stole company secrets from a Californian logistics firm before launching his own startup.
Earlier in 2020, Fraser Robinson announced he had raised $15 million in Series A funding for his logistics startup Beacon, after being backed by household names like Jeff Bezos and Eric Schmidt. Robinson was formerly head of business for EMEA at Uber.
The Toronto supply chain management software company Nulogy Corp. is suing a client from Wisconsin, alleging itmisappropriated Nulogy’s trade secrets as it developed similar software to make supply chains more efficient.
Nulogy’s software allows participants all across a supply chain to maintain constant communication and co-ordination. This has become more important during the COVID-19 pandemic, as demand for some products has become unpredictable and new safety precautions are in place across chains’ every link.
With clients including Procter & Gamble Co. and Kellogg Co., Nulogy says its revenue is about $20-million annually – and the company says that figure is expected to rise because of heightened supply chain scrutiny and safety because of the pandemic.
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But in a filing with the Ontario Superior Court of Justice this past summer, Nulogy alleges that Wisconsin’s Menasha
Even if you are armed with an abundance of knowledge in SEO, you may still need the services of a professional SEO company. Having strong knowledge of SEO is hardly sufficient in some cases. Even if you are doing your best to attempt to obtain a good ranking for your website, you might still wind up wondering why your website is simply not doing well. For starters, you must understand that your website will have to be fully optimized in all elements. Not just that, but your website has to be maintained on a regular basis. SEO is a continuous process that includes a great deal of time and effort. To make things simpler, you will be better off utilizing the services of a competent SEO company to do the work for your website.
There are numerous SEO companies today, and there are a lot of trustworthy companies as well … Read More