Tap any flight request into Google search and the site will show flight options and prices direct from the tech giant at the top of the page.
The results are highlighted in a box in a premium position, and don’t require users to navigate to another site. The only way a rival shows up above Google’s results in many such searches is if they pay for an ad.
Google critics and rivals have long warned the search engine is threatening countless industries from shopping to travel by consistently pointing people to its own products and services on the biggest search platform on the web. And those competing against Google to win over consumers say that the search engine forces them to pay their biggest rival in advertising dollars just to show up.
Google’s dominance in search has drawn more regulatory scrutiny and criticism from rivals and lawmakers in recent months,